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Marketing

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Marketing

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Presentation Transcript

  1. Marketing Key Terms Unit 4 (Distribution)

  2. #1 Distribution (Place) Review Getting products to the customers; helping customers find and get products. MARK FOR REVIEW SHOW NEXT

  3. #2 Channel of Distribution Review The path a product takes from manufacturer to consumer. MARK FOR REVIEW SHOW NEXT

  4. #3 Direct Channel Review Path where the manufacturer sells the product directly to the consumer. MARK FOR REVIEW SHOW NEXT

  5. #4 Indirect Channel Review Path where other businesses handle the product between the producer and the consumer. MARK FOR REVIEW SHOW NEXT

  6. #5 Intermediary (Middleman) Review anyone who handles a product in between the manufacturer and customer, typically wholesalers and retailers. MARK FOR REVIEW SHOW NEXT

  7. #6 Wholesalers Review companies that assist with distribution activities between businesses. MARK FOR REVIEW SHOW NEXT

  8. #7 Wholesale Clubs Review Hybrid wholesaler/retailer; warehouse set-up which sells to consumer members. MARK FOR REVIEW SHOW NEXT

  9. #8 Retailer Review the final business in an indirect channel of distribution for consumer products. MARK FOR REVIEW SHOW NEXT

  10. #9 Limited-Line Stores Review offer products from one category of merchandise or closely related items. MARK FOR REVIEW SHOW NEXT

  11. #10 Limited-line Stores Review Offer products from 1 category of merchandise or closely related items. MARK FOR REVIEW SHOW NEXT

  12. #11 Superstores Review Huge department stores with highly diversified merchandise and services. MARK FOR REVIEW SHOW NEXT

  13. #12 Convenience Stores Review located very close to their customers, offering a limited line of products that consumers use regularly. MARK FOR REVIEW SHOW NEXT

  14. #13 Shopping Centers Review group of stores located together and planned as a unit to meet a range of customer needs. MARK FOR REVIEW SHOW NEXT

  15. #14 Box Stores Review Large box-like, free-standing, single-floor, limited-line store (Best Buy & Home Depot). MARK FOR REVIEW SHOW NEXT

  16. #15 Non-Store Retailing Review sells directly to the consumer’s home rather than requiring the consumer to travel to a store. MARK FOR REVIEW SHOW NEXT

  17. #16 Agent Review Coordinates transactions between businesses that buy and sell products. MARK FOR REVIEW SHOW NEXT

  18. #17 Bulk Review A very large mass, size, or volume of merchandise; buying in “bulk” can get a quantity discount. MARK FOR REVIEW SHOW NEXT

  19. #18 Turnaround Review The period of time from when a product 1st arrives until it is sold. MARK FOR REVIEW SHOW NEXT

  20. #19 Reverse Channel Review Path where product returns to manufacturer from consumer to be recycled. MARK FOR REVIEW SHOW NEXT

  21. #20 Linked Channel Review Path where product changes at each level of the distribution chain (wheat,grain, flour, bread). MARK FOR REVIEW SHOW NEXT

  22. The End END REVIEW