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Weatherization Assistance Program Communications Projects Update

This document provides an update on the Weatherization Assistance Program's communications efforts, particularly focusing on the Recovery Act (ARRA) Close-Up Project. Led by DOE Headquarters and managed by SMS, the project aims to highlight the positive impacts of the ARRA on local economies, job creation, and new initiatives. Eight grantees, including states and territories, have been profiled, demonstrating the project's progress. Future updates and communications tools are planned to maintain consistent messaging and support local agencies.

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Weatherization Assistance Program Communications Projects Update

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  1. Weatherization Assistance ProgramCommunications Projects Update February 2010 Tawanna Holloway US Department of Energy Susan Gardner Zartman Simonson Management Services (SMS) February 24-26, 2010 2010 NASCSP Mid-Winter Training Conference

  2. Recovery Act (ARRA) Close Up Project • Communications effort lead by DOE Headquarters and maintained by SMS • Purpose of Close Ups is to: • Highlight the positive impacts the state or territory has experienced as a result of the Recovery Act (ARRA) • Showcase new initiatives or projects as a result of the Recovery Act (ARRA)

  3. Recovery Act (ARRA) Close Up Project • A Close Up will be developed for each Weatherization Grantee. • To date, 8 Close Ups are complete: • West Virginia • Ohio • Colorado • Idaho • New Mexico • Montana • Washington • Puerto Rico • All Grantees have been contacted, except for the US Territories and Tribal organizations.

  4. Recovery Act (ARRA) Close Up Project • Each Close Up will focus on: • How is the Recovery Act Stimulating the Grantee’s Economy? • Local Job Creation • What’s Next? • Key Measurements: • # of jobs created or retained • # of homes weatherized • # of people trained • Consistent layout but allows for customizable facts, figures, storylines, imagery

  5. Close Up Project – Next Steps • Will continue to develop Close Ups as information is submitted by each Grantee. • These Close Ups will be maintained through the end of the Recovery Act – March 2012. • Final Close Ups will be provided back to the Grantee to use in their local public information campaign efforts, as well as: • Posted on WAPTAC site • DOE will use Close Ups within internal and external communications activities

  6. Close Up Project – Next Steps • As successes are achieved and goals are met, the Close Ups will be updated to keep them “fresh”. Goal is to update at least twice a year. • Close Up information should be submitted to Susan Gardner Zartman; sgzartman@sms-results.com or 718-499-0490.

  7. Media & Communications Tools • Tremendous amount of media focus on the Weatherization Program. • Need to have consistent messaging about the Weatherization Assistance Program across national, state, and local entities. • A lot of misconceptions about what Weatherization is versus “do-it-yourself weatherization” your home. • Winterize vs. Weatherize • Weatherstripping & Caulking vs. Weatherization • Realized Energy & Monetary Savings from “do-it-yourself” activities vs. professionally installed Weatherization measures

  8. Media & Communications Tools • Updating and creating new materials to assist Grantees and local agencies to work with local media and other entities • Need “ready to go” materials you can provide to media, etc. • Current focus is to update and provide: • Weatherization Assistance Program Facts & Figures • Weatherization Assistance Program Talking Points • Weatherization Assistance Program Talking Points Grid • Weatherization Assistance Program FAQs • Weatherization Media Kit • Weatherization Myths & Facts

  9. Media & Communications Tools • What other materials and resources do you need to help communicate your Weatherization message? • Video Clips • Images • Press Releases • Technology Fact Sheets • Others?

  10. Questions? • Contact: Tawanna Holloway US Department of Energy tawanna.holloway@ee.doe.gov Susan Gardner Zartman SMS sgzartman@sms-results.com

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