GCSE Business Studies

1. GCSE Business Studies Unit 1 Introduction To Small Businesses GCSE Business Studies 1.2 Showing Enterprise Unit 1 Introduction to Small Businesses

2. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Objectives and Outcomes • To understand the role of creative thinking in business enterprise. • To apply creative thinking to aid problem solving

3. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise What is creativity?

4. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise How does this apply to business?

5. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Thinking Creatively • Most of the time creative thinking just happens. It’s a natural response to new situations and problems. • However, there are different techniques that can be used to stimulate thinking. This is Deliberate Creativity.

6. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Do you think on the left or the right? • Let’s start by working out how you think. • Complete the quiz in your booklets. • Add up the number of A answers and B answers that you selected.

7. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Left Brained • You are said to be more logical, analytical and objective. You are good with numbers and have good reasoning. You are a good critical thinker. • Suitable jobs: Scientist, Banker, Judge, Lawyer • You are said to be more intuitive, thoughtful and personable. You are more creative and are better are recognising faces and recognising emotions • Suitable jobs: Politician, Athlete, Actor/Actress, Artist Right side

8. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Lateral thinking • Lateral thinking – Thinking differently to try and find new and unexpected ideas. “Thinking outside of the box” • In business, most people make decisions based on past experience, gut instinct or logic, but sometimes this leads with ideas being fairly predictable. • Lateral thinking encourages people to create new and unexpected ideas, therefore having a competitive advantage

9. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Lateral Thinking Puzzles • In your booklet are 10 lateral thinking puzzles. • Work in pairs to see if you can solve them. • Remember – Think outside of the box!

10. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Lateral Thinking Puzzles • The old lady of course! After helping the old lady into the car, you can give your keys to your friend, and wait with your perfect partner for the bus. • The fireman is the only man in the room. The rest of the poker players are women. • The surgeon can not operate on her own son; she is his mother. • The last person took the basket with the last egg still inside. • He was a lighthouse keeper who switched off the lighthouse. • He fell into the Dead Sea, which lies between Israel and Jordan. The water is so salty and dense that anyone in it floats very easily. • The truck driver was walking. • The sisters are Siamese twins. • He's a priest - he's marrying them to other people, not to himself. • Bruce is a horse

11. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Blue Skies Thinking • Blue skies thinking is when you begin with an object, problem or question. • You then write down every idea that pops into your head, only stopping when you have run out of ideas. • No thoughts should be analysed at this stage. It doesn’t matter if they’re silly or unrealistic. • Once there are no more ideas to write down they can all be analysed to find the best one.

12. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Blue Skies Thinking • You are going to be working in groups of 4 or 5 • Each group will be given one chocolate bar. • It is your job to come up with the next generation of that chocolate bar using blue skies thinking.

13. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Blue Skies Thinking • Step 1: Write down all of the features of the chocolate bar that you can think of. You can create a mind map, or a list. At this point just describe the features. • Think about • Packaging • Size • How you eat it • What it contains • Colours, materials, etc • How else it comes/is packaged. EACH PERSON IN THE GROUP MUST WRITE THE LIST IN THEIR BOOKLETS

14. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Blue Skies Thinking • Step 2: As a group, you must now decide on one feature that has the most scope for development. • Write this in your booklet

15. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Blue Skies Thinking • Step 3: On your own, you must now come up with 4 differentideas for developing your chosen feature. • How are you going to make it more • Interesting • Lucrative • Original • Easier to eat/package/store

16. GCSE Business Studies Unit 1 Introduction To Small Businesses Enterprise Blue Skies Thinking • Step 4: Come back together with your group. Who has the best idea? • Share with the class

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