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Made in Heaven Pastries

Made in Heaven Pastries. Vanessa Marie Machin 11 th Grade 16 years old. Business Profile. I selected to do a home-based pastry business that specializes in Coquito because this is a dessert that is a part of the Puerto Rican culture, but can barely be found here in Connecticut.

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Made in Heaven Pastries

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  1. Made in Heaven Pastries Vanessa Marie Machin 11th Grade 16 years old

  2. Business Profile • I selected to do a home-based pastry business that specializes in Coquito because this is a dessert that is a part of the Puerto Rican culture, but can barely be found here in Connecticut. • Type of Business • Retail • I will provide my customers with a reasonable quantity of tasty Puerto Rican desserts at a logical price. • Legal Structure • Sole Proprietorship • A sole proprietorship is best for my online business because I’ll be fully responsible for anything and everything that happens. 1

  3. Opportunity • Opportunity • Flavors remind you of the island • Difficult to find in the United States • Migration of Puerto Ricans has increased in Connecticut- about 41% of Greater Hartford is Hispanic • Qualifications • 5 in Math for CAPT • 4th generation with secret Coquito family recipe • Received an Official Statement from Governor M. Jodi Rell • Placed 3rd in the first round of Marketing Plan Competition 2

  4. Consumer Profile • By Location • Home-based business with an informational websitewww.MadeInHeavenPastries.web.officelive.comTargeting the local area • By Population • Greater Hartford Region • By Personality • Customers who like ethnic treats or are experimental • By Behavior • Purchase treats occasionally for special events • By Income • $20,000+ 3

  5. Competition • Competitive Advantage • Rich with flavor and natural spices • Local Location • Unbeatable Prices • Customized to your desire 4

  6. Marketing Mix • Price: • $13- represents the cost of materials as well as an equal amount of profit and it is competition to others selling same product • Place: • Greater Hartford Region- About 41% of Greater Hartford residents are Hispanic • Product: • Homemade Coquito sold at logical prices and in reasonable quantities for consumers to enjoy at special family/friend events • Promotion: • Word of Mouth, Business website, Ads on local newspaper-$5/week, Business Cards $10/500 cards, Taste Testing $5/week 5

  7. Marketing Plan 6

  8. Cost of Materials/Direct Labor 8

  9. Economics of 1 Unit 9

  10. Time Management Plan 10

  11. Average Monthly Fixed Costs 11

  12. Monthly Sales Projections Total = 3,490 13

  13. Projected Yearly Income Statement 14

  14. Start-up Investment 15

  15. Return On Investment 16

  16. Social Responsibility Plan My business will donate 6% of my annual profit to the Connecticut Humane Society. Consumers will be aware of this by a label on all products stating that their generosity is appreciated. It will also be stated on the business website and my business cards. 17

  17. Business & Educational Goals • Educational • To finish high school with Honors and attend Columbia University • To have a Bachelor’s degree within six years after graduation in Psychology and Journalism and maintain in school for my Doctor’s degree Business • To get a business license within the first 6 months • To expand my target market and open my first local pastry shop in 2 years • Break even in the first 6 months 18

  18. Every Bite Is A Taste Of Heaven Please don’t hesitate to visit my website at: www.MadeInHeavenPastries.web.officelive.com Thank you for your consideration ofMade In Heaven Pastries 19

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