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Influencing Central Government: Strategies for Success

Learn effective strategies for influencing Central Government decisions and policies. Understand the key factors, stakeholders, and approaches to maximize your impact. Plan, prepare, and adapt for successful engagement with governmental authorities.

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Influencing Central Government: Strategies for Success

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Presentation Transcript

  1. CIH South-East ConferenceInsider Influencing Tuesday 5th March 2013 Richard McCarthy

  2. Capita Symonds • Property, infrastructure and asset management arm of the Capita Group • Multi-disciplinary and multi-functional business • Professional services  strategic partnerships delivering public services • Depth and range of housing expertise – when we added it up!

  3. The Capita Housing Wheel

  4. Local v Central Government • They are different!! • They are very different!!! • Focus on central Government, but many principles are similar: • understand where the power rests • understand the local characteristics and political priorities • build relationships based on respect and trust • plan your engagement • deliver on all your promises!

  5. Influencing Central Government: The What • Be clear about the issue and its cause • Be clear about the desired outcome • Be clear about the evidence • Do some analysis and understand the counter-factual – it is what the Civil Servants will do! • Understand where the power (really) rests .........

  6. Influencing Central Government: The Who • Understand the power and ‘internal influence’ map • Minsters v back-benchers • Minsters v Civil Servants • Pitch at the right level • Identify Ministerial personal drivers and influences • Political v personal balance and drive

  7. Influencing Central Government: The How • Prepare a plan! • Think about your timing – balancing urgency with the opportunity to influence • Recognise other pressures and priorities • Make sure you are heard • Single focussed approach v multi-tiered strategy • Try to understand how Whitehall works but don’t claim you know! • Identify other influencers, environments & opportunities

  8. The How contd..... Above all else, prepare .......... Your ask and your offer ‘Ask’ - specific, clear, concise, easy to understand ‘Offer’ – proposedsolution or options, future work & engagement Stay flexible and adapt to maintain impact

  9. In conclusion ..... • Success cannot be guaranteed! • But ... your chances of success will increase • Identify and plan the what, the who and the how • Implement and stay ‘light on your feet’ • A plan and preparation will liberate and not restrict

  10. Over to You

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