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Social Media Marketing at EB Zurich

Social Media Marketing at EB Zurich. Themes : continuing education in general d aily actuality ( e.g.day of alphabetization ) n ews of trainers and participants a ctivities , events , performances h ints & tricks. Facebook page of EB Zurich. http://www.facebook.com/EBZuerich.

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Social Media Marketing at EB Zurich

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  1. Social Media Marketing at EB Zurich • Themes : • continuingeducation in general • dailyactuality (e.g.dayofalphabetization) • newsoftrainersandparticipants • activities, events, performances • hints & tricks Facebook pageof EB Zurich http://www.facebook.com/EBZuerich • Maintenance and Posts: • centralresponsibilityofmarketing • divisionsdelivertheirtopics • advantages: consistentappearanceandwording, monitoring, • 1 .. 2 postseachweek • Focus: • Show competence • youngtargetgroups, • interaction Social Media at EB Zurich, Workshop Münster, 11thjanuary 2013

  2. Next steps / newdevelopments • Evaluation ofpilot • Whatisthefutureof Social Media? • Wich Social Media platforms? • Twitter? Youtube? Blogs? • Somereasonsfor a specialBasic Skills Facebook page • IncreasingpopularityofSocial Media • IncreasingimportanceofSocial Media forinteractionandcommunication • Increasingaccessto Social Media fortargetgroups • Useofmultimedia • New developments • New course: Social Media Marketing • Official openingofBasiX (thenewcentrefor Basic Skills ofthe EB Zürich) on 11th march 2013 • EU-Project: Train thetrainer in Social Media (?) Social Media at EB Zurich, Workshop Münster, 11thjanuary 2013

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