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New sensory design research in transport Better comfort for a better life

New sensory design research in transport Better comfort for a better life Régine Charvet Pello , CEO, RCP Design global Pr Zhifeng Zhao , Director of Industrial Design Department, Soochow University. THNS 11 th september 2010. Angers - conférence design 27 avril 2007.

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New sensory design research in transport Better comfort for a better life

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  1. New sensory design research in transport Better comfort for a better life Régine Charvet Pello, CEO, RCP Design global Pr Zhifeng Zhao, Director of Industrial Design Department, Soochow University THNS 11th september 2010 Angers - conférence design 27 avril 2007

  2. High speed trains RCP’s design transport fields Intercities Urban trains Buses

  3. Our difference: Sensory Design

  4. A human centered approach Sensory design: Sensory design aims to establish an overall diagnostic of the perceived quality of a product (across all the senses) and to define appropriate methods for designing or redesigning a product. It involves an observation of the varying situations in which a given product or object is used in order to measure the users’ overall opinion of the product, its positive and negative aspects.

  5. Key notion for sensory design Perceived quality: Refers to the impression given by a product to the user. It’s a composition of every sensory effects gathered in the product. blog.rcp.fr / www.rcp.fr

  6. Forecasting forthcoming uses

  7. Taking individuality into account

  8. Allowing self-appropriation of space

  9. Providing comfort & security Angers - conférence design 27 avril 2007

  10. Improving Perceived quality Reinforcing experienced quality Optimizing Perceived balanced Working out on what’s necessary organisatrices Differenciating Individuality Creating sensory signatures Sensory design Public transport Giving value Comfort Avoiding sensory bugs Protecting Security Warning, giving comfort and informing

  11. Some of our experiences

  12. Defining the criteria of comfort aboard high-speed trains Research and innovation program for land transport RCP and 2 French research laboratories from CNRS (French SERC or NSF).

  13. Training case for Alstom’s engineers Presentation of the sensory developpements possible for public transports

  14. Accompanying global sensation of security, comfort and cleanness of the trains Work towards touch of the support pole encouraging

  15. Reassure user about gesture Angers - conférence design 27 avril 2007

  16. Vitalité Designing olfactory atmospheres for trains Angers - conférence design 27 avril 2007

  17. Designing the expected comfort for suburb train seats

  18. our Research Centre

  19. With European funding “FEDER” and in collaboration with the University of Tours RCP is developing a research centre about sensory sciences : CERTESENS

  20. Any question ? régine charvet-pello / CEOemail : r.charvet.pello@rcp.fr / cell +33 6 85 40 12 12 Pr Zhao Zhifeng/ , Director of Industrial Design Department, Soochow University email : zhifengdesign@gmail.com/ Phone +86 18635215476 blog.rcp.fr / www.rcp.fr

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