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Propaganda & Advertisements

Propaganda & Advertisements. Mrs. Avery-W. CGAIII. What is Propaganda?. Propaganda is designed to persuade. Its purpose is to influence your opinions, emotions, attitudes, or behavior. It seeks to “guide your choice.”. What are some propaganda techniques?. Bandwagon Testimonial Transfer

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Propaganda & Advertisements

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  1. Propaganda & Advertisements Mrs. Avery-W. CGAIII

  2. What is Propaganda? • Propaganda is designed to persuade. • Its purpose is to influence your opinions, emotions, attitudes, or behavior. • It seeks to “guide your choice.”

  3. What are some propaganda techniques? • Bandwagon • Testimonial • Transfer • Repetition • Emotional Words • Name-calling • Compare and Contrast

  4. Bandwagon • Tries to persuade everyone to join in and do the same thing

  5. Testimonial • An important person or famous figure endorses a product

  6. Transfer • Good feelings, looks, or ideas transferred to the person for whom the product is intended

  7. Repetition • The product name or keyword or phrase is repeated several times

  8. Emotional Words • Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer

  9. Name-Calling • Negative words are used to create an unfavorable opinion of the competition in the viewer's mind

  10. Compare and Contrast • The viewer is led to believe one product is better than another, although no real proof is offered

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