Responsibilities: Fine Fragrances (Waters) Spa

2. Responsibilities: Fine Fragrances (Waters) Spa Responsibilities: Specialty Bath ZZZ Baby

3. BRAND HISTORY FY1998September 1997 Healing Garden launches as the first aromachology brand in the mass market environment with 4 core fragrances (44 RG SKU’s Total). Simultaneous launch in Canada. FY1999 Aggressive New Product Activity - introduction of 4 new fragrances, 1 new form (75 RG SKU’s Total). Healing Garden launched in Europe. FY2000Continued New Product Focus - 1 new fragrance, 2 new forms. Line rationalization study identified consolidation opportunities. (95 RG SKU’s) FY2001 Brand focus on streamlining SKU’s, reducing excess inventory, improving profitability. (92 RG SKU’s). FY2002 The Healing Garden enters the Fine Fragrance category. (93 SKU’s)

4. The Healing Garden Consumer Consumer Profile - Age range 20 - 49, with concentration in 25 - 34. - Higher education level (72% some college or more). - Higher household income $50,000+. Ethnicity - 86% of purchasers are non-ethnic. - Limited penetration among ethnic targets. Psychographic Profile - The Healing Garden purchasers describe themselves as down-to-earth (78%), Natural (77%), Fun-Loving (73%) and Casual (71%). Purchase Intent - 60% is for self purchase (vs. 56% for Bath and Body Works). - 40% purchase HG as a gift (vs. 21% for Bath and Body Works). Source: Coty Demographic/Psychographic study 2/01, IRI Household panel data

5. Visual Identity Key Insight People are seeking physical, mental and spiritual well being. Message “Power of plants to promote a sense of well being”. MomentSpontaneous, caught moment. Visual SupportNature, outdoors, botanicals, anchored in reality, always in the healing garden, bright and open. Voice Honest, genuine, intimate, approachable. Body Language Comfortable, centered, relaxed. Facial expression Content, friendly, expressive of inner calm and peacefulness. Tagline Holistic fragrances for mind + body + spirit

8. Lavender Relaxation Purple Tangerine Energy Orange Green Tea Balance Green Gingerlily Positivity Yellow Jasmine Sensuality Pink ZZZ Theraphy For Sleep White/ Midnight Blue Cucumber/ Lindenblossom Refreshment Light Green Juniper Clarity Blue Specialty Bath Fragrance Landscape

9. Specialty Bath SKU Line-Up Body Lotion 7 oz. and 1.85 oz. Shower Gel 7 oz. and 1.85 oz. Body Mist 7 oz. and 1.5 oz. Bath Soak 10.0 oz. Room Spray 4.0 oz. Candle 5.5 oz. Starter Kit 5-piece

10. STARTER SETS – FEBRUARY 2002

11. NEW DESIGN NEW FORMULA NEW PRICE

12. Clear communication Specific benefit call-outs, colorful icons Natural colors stress holistic and natural identity Appeal through translucent caps and pumps

13. Enhance emotionsthrough the powerof scent

15. MAY 2002 INTRODUCTION ZZZ THERAPHY Shower Cream Body Mist

16. SEPTEMBER 2002 INTRODUCTION ZZZ THERAPHY Starter Tote

18. APRIL 2002 ZZZ THERAPHYFOR BABY mineral oil-free lotion tear-free wash aloe-enriched powder

19. PEDIATRICIANTESTED

23. Why The Healing Garden Spa Theraphy? August 2002 • 1. A branded, advertised name in a hot growth segment; aromatherapy • 2. Products are on trend with today’s consumers • Upscale, natural and modern packaging • Department/Specialty store quality and look • 3. Price positioning of affordable luxury with upscale quality • 4. Maximize impulse purchases • More sophisticated line • Name brand supported by advertising • Department/Specialty store type presentation • 5. Further advantages for The Healing Garden Spa Theraphy • Combines premium Spa industry imagery with functional treatment benefits • Opportunity to expand the category by attracting Department/Specialty Store Spa product buyers to Mass retail • Extend The Healing Garden’s core brand equity beyond Fragrance to encompass tangible/therapeutic skin benefits (Aromachology - Aromatherapy)

24. The Healing Garden SPA Theraphy offers consumers more than just aromachology, it offers aromatherapy, the ultimate benefits for total well being. Aromachology Aromachology is the effect of fragrances on human behavior and emotions to improve mood and quality of life. For the Healing Garden Lavendertheraphy = Fragranced Bath & Body products that enhance emotions. Total Well Being Aromatherapy Aromatherapy is the use of natural essential oils and herbs to offer emotional and physical benefits. It is generally used in combination with body massage and touch. For The Healing Garden SPA Theraphy = Moderate / Intensive Body Treatment products with physical skin benefits + fragrance for emotional benefits.

25. Herbal nutrient complex of botanicals and vitamins Light, soothing aromachology scent Daily Body Exfoliator with Olive Stone & Jojoba Meal 7.0 fl oz $7.95 Moisture-Rich Shower Cream with Sunflower & Calendula 7.0 fl oz $7.95 Smoothing Body Butter with Clary Sage, Wheatgerm & Buchu Leaf 7.0 fl oz $7.95 Moisture-Rich Body Toning Spray with Lemongrass 7.0 fl oz $7.95 Skin-Soothing Bath Soak with Soy Protein & Oatmeal 8.5 oz $8.95

26. refine

27. refine renew

28. refine renew replenish

29. refine renew replenish rejuvenate

30. refine renew replenish rejuvenate relax

31. Body treatment products Physical skin benefits

33. FIRSTS fine fragrances body treatment living hydroponic flower technology

34. SCENT STRIPS

36. September 2002 sheer passion

37. Building on the success of The Healing Garden Waters fine fragrance collection. Expanding our exclusive technology and positioning to include the third most desired state of well-being.

38. Pink Hyacinth Orange Grapefruit Cucumber Living Golden Sundust Orchid TM Moonflower Jasmine Tuberose Musk Sheer Wood Notes Moss The Healing Garden Waters Sheer Passion breaks free of tradition. It stirs the senses with a voluptuous blend of WaterbornTM essences that whispers a new freshness and purity.

39. NATIONAL ADVERTISING