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BENEFIT

DEPARTMENT FOR THE ARTS (Fictional). Increasing access to the performing arts for regional and rural Victoria Small theatre companies initiative. INVESTMENT LOGIC MAP Initiative. STRATEGIC RESPONSE. PROBLEM. BENEFIT. SOLUTION. CHANGES. ASSETS.

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BENEFIT

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  1. DEPARTMENT FOR THE ARTS (Fictional) Increasing access to the performing arts for regional and rural Victoria Small theatre companies initiative INVESTMENT LOGIC MAPInitiative STRATEGIC RESPONSE PROBLEM BENEFIT SOLUTION CHANGES ASSETS Increased competition from other States is reducing performing artists and companies touring regional Victoria 40% Victoria’s reputation as a leader in performing arts is maintained 30% KPI 1: Increase in productions touring KPI 2:Increase in commissioned works from regional artists Increase support and incentives for the production and touring of commissioned works 20% Target artists and companies and offer sponsorship and marketing support Re-engineer show development and touring schedule & profile new works Broaden the marketing mix to target new and non-traditional audiences 25% Prepare and implement market development and promotion strategy Reduction in small community-based theatre companies using major regional venues has restricted the range of arts programs offered 35% Cultural life of communities is enriched 50% KPI 1: Increase in audience numbers KPI 2:Increase in program diversity Expand the programming profile to new cultural and education programs Improve the flexibility of venue spaces and improve their suitability and appeal to small niche audiences 35% Work with local councils and venue managers to develop new design plans Upgrade to target venues Immature business experience within the independent arts sector is impeding growth within regional areas 25% More sustainable arts organisations 20% KPI 1: Growth in regional performing arts market KPI 2:Increase in regional touring by independent companies and artists Improve the skills of regionally based independent artists to attract new audiences and sell their productions 20% Develop arts incubator programs in regions to support skill development Lease meeting and training facilities Investor: Facilitator: Accredited Facilitator: <firstname surname> <firstname surname> Yes / No Version no Initial Workshop:: Last modified by: Template version: <e.g. 0.1, 1.0 etc> <dd/mm/yyyy> <firstname surname dd/mm/yyyy > 5.0

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