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Small Business Non-Contract

Small Business Non-Contract. Buy Flow entry solution for non-contracted customers who have a tax ID. Problem Statement. It is difficult for small businesses who have a tax ID to do business with Premier B2B (online). Core Reasons for Difficulties. Must have a contract.

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Small Business Non-Contract

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  1. Small Business Non-Contract Buy Flow entry solution for non-contracted customers who have a tax ID.

  2. Problem Statement It is difficult for small businesses who have a tax ID to do business with Premier B2B (online)

  3. Core Reasons for Difficulties • Must have a contract. • To gain access to Premier and order a cell phone, businesses must engage in a contract that can take several days to gain access to an order website. • It is not easy for small business people figure out how to get in. • There are many distracters. • The business center has many links to the consumer site. • The business center has lots of content, not much actionable function.

  4. Situation Review Calls to action are inconsistent, separated and do not create “seducible moments” that get people easily into a Premier buyflow

  5. Current IRU Call to Action Leads to a large page full of nothing but text Current New Corp call to action Large promo area with no call to action Current CRU Call to Action Entry Points - Business Center Main Page

  6. Product based promo can lead to buy-flow Entry Points – Small Business Section

  7. Current IRU Call to Action Current New Corp call to action Current CRU Call to Action Entry Points – Voice Plans

  8. Call to Action Note: Goes to IRU buy-flow if IPR. Else it goes to consumer. Entry Points – Promo Landing Page

  9. Goes to view all phones Current IRU Call to Action Goes to view all phones Current New Corp call to action Entry Points – Promo Landing Page

  10. Current IRU Call to Action Current New Corp call to action Current New Corp call to action Call to action (make a call) Entry Points – View All Phones

  11. Goes to IRU Email Check Current IRU Call to Action Current New Corp call to action Entry Points – Promo Landing Page

  12. Guiding Principle for a Solution A solution allowing small businesses to buy online from Premier must protect the integrity of Premier’s current contract relationship with it’s customers. In other words, the buy flow has restricted access for good reasons.

  13. Solution Approach • Provide access to a buy-flow that does not require any Premier contract. • Available to businesses without contract that have a tax ID. • Will provide BMG pricing that matches or betters consumer. • Will provide easy and noticeable access from multiple entry points in the business center. • Protect of Premier’s Integrity. • Access to non-contracted buy-flow must be controlled. • Control must be easy to engage and not be a hindrance. • Get the user to the correct Premier buy-flow is most important. • Focus multiple calls to action to strengthen access points.

  14. Solution Approach Non-Contract Buy-Flow Individual Responsible User (discount inquiry) Triage Get the customer to the right buy-flow Corporate Responsible User (login) Entry Points Business Customer Inquiry (contact Us) Consumer Buy-Flow

  15. Triage Page The triage page should be simple and effective in delivering the prospective buyer to the right buy-flow as quick as possible. In addition, it should accommodate all types of buyers.

  16. Triage Page – Reuse IRU check page Many call to action links already lead to this page

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