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Highland Bowl: A Community Bowling Hub since 1959

Established in 1959, Highland Bowl is located on 9th Street in Corvallis and offers 20 bowling lanes along with various tournaments and leagues. Join us for Ladies' Night on Mondays and Gentlemen's Night on Wednesdays, featuring $1.50 bowling! Targeting league bowlers, families, and casual bowlers, we cater to a diverse community. We are committed to enhancing our marketing efforts and revamping our online presence. Join us for recreational fun or competition at this cherished local venue!

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Highland Bowl: A Community Bowling Hub since 1959

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  1. Highland Bowl

  2. Highland Bowl • Established in 1959 • Location - 9th Street Corvallis • 20 Lanes • Tournaments/Leagues • Ladies (Mon.)/Gentleman (Wed.) Night - $1.50 bowling

  3. Reasons Behind Recommendations… Competition! • Memorial Union Bowling • Lakeshore Lanes, Albany • Carmike Cinema • Ninth Street Cinema • Golf City Par Three • Trysting Tree • Osborn Aquatic Center, Water Park

  4. Market Analysis

  5. Market Analysis

  6. Target Markets • 3 Target Markets • League Bowlers • Families • Casual Bowlers

  7. Target Markets • League Bowlers • Families • 35-50 years-old • Married with two children • Household income $40,000-$75,000 • ~6000 families in Benton • ~3000 families in Corvallis • “upward bound”

  8. Target Markets • Casual • 16-35 years-old • Singles/Couples • Less than $50,000 • ~16,500 Benton County • ~12,000 Corvallis • “up and comers” • “young influential's”

  9. Recommendations • Increase marketing • Print, Social Media, OSU Athletic Events • Update Website • Renovations

  10. Marketing Budget • Print Media– $2,580 • Athletic Events – $2,500 • Website – $0.00 • Social Media – $0.00 • Total: $5,100

  11. Advertising through OSU Athletics • Signage at sport facilities • ReserStadium • Goss Stadium • Gill Coliseum • Fan Fair presence at home football games • Print Ads in gameday programs

  12. ReserStadium Ribbon Board Display Static Panels Goss Stadium Outfield Sign Gill Coliseum DLP Rotational Signage Total Investment $10,000 Signage at Sporting Facilites

  13. Fan Fair • Carpet bowling at Fan Fair – Parker Plaza • Vendor spot under Spider • 2010 Football Season: September 18th - December 4th Total Investment - $2,500

  14. Print Advertisement • Game Programs • Ticket backs advertising • Posters Total Investment $3,500

  15. Other Forms of Advertisements… • OSU Survival Kit • Barometer • Wednesdays & Thursdays • $460/term • Gazette Times • 13 week run • $1,200 • Radio Spot

  16. Update Website • Highlandbowl.com needs a facelift! • Currently website outdated/boring • Hire senior student from Computer Science department at OSU to design website • Tyler De Adder, adviser in Electronic Engineering and Computer Science department • Helps students find internships • Send out mass e-mail to senior students

  17. Internship • Select intern by April 1st, 2010 • Complete website by end of June 2010 WebDesignInternship!! Design a new and improved web site for Highland Bowl! Internship approved for credit hours! Contact Tyler De Adder (541) 737-4855 E-mail: Tyler.DeAdder@oregonstate.edu

  18. Social Media • Create MySpace, Facebook and Twitter page • Wi-Fi so employees can update the pages daily • Include daily specials and promotions • When it’s dead make updates to get people in

  19. Renovations • Paint interior and exterior walls • Replace carpet • Add projection screens • Update bar area • Redo restrooms

  20. Interior/Exterior Paint • Outdated color/chipped • Gives fresh new look inside/outside Highland Bowl • Estimates from local companies • Fitzpatrick Painting Inc. • Cavalier Painting Inc. • Top Dawg Painting Company

  21. Flooring • Replace all carpeted areas • Estimates • Home Depot • Bidwell Roy a Installation (Albany)

  22. Timeline • 2010 • Website – April-June • Paint/Carpet – June-August • Football Games – September-December • 2-5 years • Party Lanes • Bathrooms/Bar • Athletic Events – Print • 5+ years • Add-ons (Party room, Game room, etc.) • Athletic Events – Sport Facilities

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