ANIMALS APPEARING ON BRANDS

1. ANIMALS APPEARING ON BRANDS

2. Brands that are in local market

3. Milk Cow- Vinamilk • Animal description: • Female black and white tabby cow. This cow is very fat and has lots of milk in her tits. • Friendly with children and can play with them. • Connection to brand: • The milk cow has a connection with Vinamilk. • Children (target audience of sữatươiVinamlilk) like something chubby and cute, so the image of this cow is very friendly and tender is matched with children preference. Source: http://www.youtube.com/watch?v=jNyvjlHfOJc Source: http://www.youtube.com/watch?v=zhioM5FWK5A

4. White tabby red cow_Kichidon • Animal description: • A white tabby black cow. • He looks like a real cow that is on the field and eats grass. • Connection to brand: • Cow has an obvious connection with milk source of Dutch Lady. • However, the cow of Dutch Lady is not as cute and friendly as the cow of Vinamilk.

5. White tabby black milk cow_ Pasteurized Lothamilk • Animal description: • A white tabby black milk cow. • He looks like a real cow that is on the field and eats grass. • Connection to brand: • Cow has an obvious connection with milk source of Lothamilk. • The key message of Lothamilk is that this milk is very fresh and has a unique taste of a real milk from cows.

6. Happy Cow_The Laughing Cow Cheese • Animal description: • A red young cow. • She is laughing and happy. • She has a pair of horns and is wearing cheese earrings. • Connection to brand: • The image of a happy cow is matched with the name of the product The Laughing Cow. • Cow has an obvious connection with milk source of the cheese product. • The laughing cow is noticeable so that it is easy to be recalled by consumers when they are in supermarkets.

7. Milk Cow- Vinamilk Cheese • Animal description: • Female black and white tabby cow. This cow is very fat and has lots of milk in her tits. • Friendly with children and can play with them. • Connection to brand: • The milk cow has a connection with Vinamilk. • Children (target audience of sữatươiVinamlilk) like something chubby and cute, so the image of this cow is very friendly and tender is matched with children preference.

8. White tabby red cow_Kichidon • Animal description: • A white tabby red cow. • He is wearing Japanese chef outfit. • He looks very friendly and dedicated on the cooking job. • Connection to brand: • Kichidon mainly sells beef rice; hence, using an image of a cow is related to Kichidon business. • The red color is related to the dining environment because it brings the warmness of the kitchen and of hot food.

9. Red Bear_NewChoiceJelly • Animal description: • Red bear that has red bowtie. • He looks healthy and chubby like a real kid. • Connection tobrand: • The bear looks very friendly and cute, so that children will like it and want to have it. • After kids have finished eating all jelly cups inside the bear, they can play with the bear as toy.

10. Red bear_Gau Do noodle • Animal description: • Red bear that has blue bow-tie, and pair of shoes. • He looks healthy and active like a real boy. • Connection tobrand: • Matches with the brand name, Gau Do (red bear).

11. A flock of swiftlet (chimYến)_Sanest Bird’s Nest Drink • Animal description: • A flock of swiftletbirds is flying freely. • Connection to brand: • The image of swiftletis related to the product.

12. Goose_Enfa Grow 2+ • Animal description: • a little yellow duck is holding a glass of beer. • It looks cute and playful. • Connection tobrand: • The yellow color is matched with the packaging of OishiKhoaiTâyGọng.

13. White Crane_ Crane Cattle and Poultry Food • Animal description: • A white crane • Connection tobrand: • It’s easy to remember to farmers.

14. Baby Chick_ Beeline Telephone Server • Animal description: • A little chicken that is very chubby and cute. • He is wearing a pair of sun glasses to be cool. • He is very active and can dance and play music instrument • Connection tobrand: • The yellow of the chicken and the black from sun glasses is matched with the yellow and black of Beeline brand. • The cutie and active chicken is similar to the characteristics of Beeline target audience (young people).

15. Chicken, Duck and Crocodile_ Vfresh • Animal description: • looking-like real chicken, duck and crocodile. • Chicken and duck seems to strangely in love with each other. • The crocodile looks very scary and cold-hearted. • Connection tobrand: • Vfresh key message is that the juice is made of real fruit juice. It wants to emphasizes the value of truthfulness. • Since the love of chicken and duck is real, it strongly touches the cold-hearted crocodile.

16. The Zoo_ Kizoo Crackers • Animal description: • A small zoo with lots of animals. • They are all happy and healthy. • Connection tobrand: • The image is matched with the brand name “Kizzo”. • By eating the product, chidlren have absorbed DHA and calcium so that they can be healthy and active as those animals.

17. Tiger_ Tiger Cracker • Animal description: • Young tiger wearing football outfit. • The tiger looks very fit and slim like a real athlete. • The yellow outfit is very outstanding. • It seems to be powerful and active. • Connection to brand: • Tiger image matches with the brand name Tiger. • the color of tiger matches with the red theme color of the brand. • Tiger crackers’ main message is to provide people with energy. The power could be as strong as the power of a tiger.

18. Gold fish_KiddyOil with DNA • Animal description: • Young playful goldfish that wearing red and blue outfit. • The fish could dance and sing with children • Very friendly and active just like children • Connection to brand: • Because Kiddy oil is made of fish oil, using fish as an symbol is understandable. • Children like to move around and have companions when they play. Hence, that playful fish is drawn to be their friends during play time. • It also means that when using the product, kids can be as active and agile as that little fish. Source: http://www.youtube.com/watch?v=cfm-xTqeYfo&feature=related

19. Puffer Fish_Beeline Telephone Server • Animal description: • A big round puffer fish that wears a pair of sun glasses. • Connection tobrand: • The image of the fish is matched with the advertising message: big and cool discount.

20. Black Cat_ Nam Duong Soy Sauce • Symbol description: • A young male black cat. • He looks strong. • Connection tobrand: • The black cat is believed to bring luck, so the brand owner used the image for his business (http://blog.yume.vn/xem-blog/tet-tan-mao-uong-ruou-cao-meo.trieuhaivt.35D12EE7.html). • The color of the cat is matched with the color of soy sauce. • The image is remarkable and easy to be recalled by many housewives because it has been in the market for so long. • People can call the product “NướcTương Nam Dương” or “NướcTương Con Mèo”.

21. Peanut Man_ TânTân Peanut • Animal description: • A peanut man wearing suits. • He has mustache like a real man. • He is happy and smiling. • Connection tobrand: • The image of peanut man is matched with the product. • It also means that the product can bring joy to its customers.

22. A green boy_ ZinZin Pasteurized Milk • Animal description: • A young green boy that is very energetic and active. • He is playing with a flow of milk. • Connection tobrand: • It means that the product can bring joy to its customers. • When using the product, kids can be healthy and active.

23. Brands that are in international market

24. White Black Tabby Milk Cow_Milka Chocolate • Animal description: • A white black tabby cow. • She looks like a real milk cow on the grass field. • Connection to brand: • The image of a cow is matched with the product feature: milk chocolate. • The cow looks very tender, and this could also talk about the product characteristics: sweet, tender, and milky.

25. Buffalos_Red Bull • Animal description: • the image does not draw 2 buffalos in details, but we can guess what animals they are. • look like 2 real buffalos that are about to collide to each other. • 2 of them are red and look very masculine. • Connection tobrand: • Energy drink Red Bull promises to give its consumers the strength and power like aggressive buffalos.

26. Brown Bear_Gain Abbot • Animal description: • A brown young male bear • He wears clothes like a real boy with a pack-bag and a hat. • Connection to brand: • Be strong and cute like a bear. • The bear appearance changes based on each stage of a child’s growing stages.

27. Koala Bear_ Koala’s March Chocolate • Animal description: • A mother and baby Koala bear. • They look very natural and are staying on a tree. • They are very chubby and have the dark yellow color like the product. • Connection to brand: • Cute, and friendly to children. • Easy to be recognized and addressed by a child. For example, when he wants to eat this snack, he will say:” Buy me BanhGau, mommy.”

28. Pooh Bear_ Primo Nettare Yoga • Animal description: • Pooh bear is laughing happily. • He looks very healthy and active • Connection tobrand: • This product is from Disney brand and for children, so the image of Pooh bear is cute and likeable to children. • It is also easy to be recognized by children when they are in supermarket. • It also means that by using this product, children can be as healthy and active.

29. Blue Bear_Nestle baby food • Animal description: • A cute bear that wears a bib like a real kid. • He is blue and chubby. • Connection to brand: • The bear represent a child that loves to eat a bowl of Neslte baby food. • A child eats this product will be as cute, healthy and active like a bear.

30. Winnie the Pooh and Tigger_ Winnie the Pooh Fruit Shnack • Animal description: • Pooh bear and Tigger are laughing happily. • They look very healthy and active • Connection tobrand: • This product is from Disney brand and for children, so the image of Pooh bear and Tigger are cute and likeable to children. • It is also easy to be recognized by children when they are in supermarket. • It also means that by using this product, children can be as healthy and active.

31. White Bear_Nestle • Animal description: • A white bear on top of every Nestle Products. • He is holding a glass of milk. • He looks like a real bear. • Connection to brand: • The bear represent a child that is hoding and enjoying a glass of milk. • The bear is very strong and it means that if the child keeps using Nestle products, he can be as strong and healthy as a white bear.

32. Tiger_ Tiger Airways • Animal description: • A powerful and masculine tiger that is jumping forwards. • He looks like a real one with his claws showing vividly. • Connection to brand: • Tiger image matches with the brand name Tiger. • the color of tiger matches with the yellow and black theme color of the brand. • The message is that Tiger Airways is as fast and strong as a real tiger.

33. Tiger_ Tiger Beer • Animal description: • A mature and youthful lion that is roaring. • Very wild, free and masculine. • Connection to brand: • Tiger image matches with the brand name Tiger. • The bronze color of the tiger is outstanding on the navy blue theme color. • Tiger beer main message is to provide people with freedom and strength that the tiger is associating with.

34. Tiger_ Biere Larue Beer • Animal description: • A mature and young tiger that is starring straight at people. • Very wild, free and masculine tiger. • Connection to brand: • The bronze color of the tiger is outstanding on the light blue theme color. • Tiger beer main message is to provide people with freedom and strength that the tiger is associating with.

35. Young Lion_Young Lion competition Vietnam • Animal description: • A young lion that looks very active and ambitious. • He is approaching the ribbon at the end of the race. • Connection to brand: • The image is matched with the name of the competition. • It also means that every person joining this competition seems to be young, but mature, ambitious and strong.

36. Young Lion_Young Lion competition Vietnam • Animal description: • A masculine, agile and powerful puma (American tiger). • It is only a shape of puma that is shown. • Connection to brand: • The image is matched with the name of the brand. • It also means that this brand represents the agility, strength and power of the puma.

37. Young Jaguar_Jaguar Automobile • Animal description: • A masculine, agile and powerful jaguar launching forwards (American tiger). • It is only a shape of jaguar that is shown. • Connection to brand: • The image is matched with the name of the brand. • It also means that this brand represents the agility, strength and power of the jaguar.

38. Cougar_University of Houston • Animal description: • A real portray of young focusing cougar. • He is looking forwards with an attentive manner • Connection to brand: • The message is that UH students are very strong, attentive and ambitious like a young cougar.

39. Goldfish_ Goldfish Cracker • Animal description: • Cute yellow goldfish. • Witty and active just like a little boy who is very curious about the world. • Connection to brand: • Goldfish image matches with the brand name Goldfish. • The bronze color of the tiger matches with the color of baked crackers. • Goldfish is very friendly and enjoy fun time, then when eating this crackers, people can find the fun like that. The world is full of enjoyment and eating Goldfish cracker can be one of those.

40. Dolphin_Dumex formula milk • Animal description: • The blue dolphin that always smiles. • The dolphin grows based on the product category (for newborn, toddler, and 4 years old). • Connection tobrand: • Dolphin is perceived to be the smartest mammal, so the message is that the child will be as smart as the dolphin if he uses Dumex.

41. Octopus_Seafood Pizza Hut • Animal description: • An octopus that wears a navy hat. • He is twinkling his eye playfully. • Connection to brand: • Octopus is related to the Seafood product of Pizza Hut.

42. Bee_Jollibee Fast Food Chain • Animal description: • Young and friendly bee with chef hat on top. • Colored in red to be matched with the brand theme color. • Wearing yellow shoes so that it can be outstanding. • Active and likes being around with children. • Happy and joyful as the name Jollibee. • Connection to brand: • Choosing a bee as an symbol to match with the name Jollibee. • The joyful bee can bring happiness to many children and family when they have dining time in Jollibee place. Source: http://www.youtube.com/watch?v=cqPnZyVsnP0

43. Chicken_ Furula Crackers • Animal description: • Two chubby chickens • Connection tobrand: • The yellow of the chicken is matched with the yellow theme of Furula. • The cutie and active chicken is similar to the characteristics of Furula target audience (kids).

44. Chicken, Duck and Fox_Tesco Candy • Animal description: • 3 animals: chicken, duck and fox. • They all look very cute and friendly to children from 3-7 (their target audience). • Connection to brand: • The product inside is similar to the animals on the packages. • Since this product is for kids, the packaging needs to be friendly so that the kids would want to buy and easy for them to recall when they are supermarket.

45. Goose_Enfa Grow 2+ • Animal description: • a little white goose is holding a letter block. • It looks cute and innocent as well as curious about the world. • Connection tobrand: • Toddler is the age when chilren are very curious about the everything and want to learn new thing. • The image of a goose holding the letter block shows the desire to learn things. • It also reminds parents that this age is very important to the brain and learning development. Parents need to add more nutrients to toddlers’ brain. • More importantly, Enfagrow gifted customers with plastic duck that children can play with when taking shower.

46. Donald Duck_Donald Duck Orange Juice • Animal description: • Donald Duck that is smiling on the packaging. • Connection tobrand: • This product is from Disney brand and for children, so the image of Donald Duck is cute and likeable to childen. • It is also easy to be recognized by children when they are in supermarket.

47. White Chicken_KFC • Animal description: • White chicken in human outfits. • He looks friendly and cute. • Connection to brand: • The white chicken is related to the brand of KFC (Kentucky Chicken). • This is the toys in kids’ meals, so the chicken needs to be friendly and cute so that the kids would want to have it when coming to the store.

48. Goofy_ Goofy’s Milk Chocolate Bar • Animal description: • A portray of Goofy. • He looks very happy and laughing • Connection tobrand: • This product is from Disney brand and for children, so the image of Goofy is cute and likeable to children. • It is also easy to be recognized by children when they are in supermarket.

49. Peter Pan_Pirate Planks Fish Stick • Animal description: • Peter Pan and hic enemy • Peter Pan is fighting with the bad guy, he is smiling confidently. • Connection tobrand: • This product is from Disney brand and for children, so the image of Goofy is cute and likeable to children. • It is also easy to be recognized by children when they are in supermarket.

50. Donald, Mickey, Goofy_Carrefour Yogurt • Animal description: • Donald, Mickey, and Goofy are biking. • They are very happy, healthy and active like young children. • Connection tobrand: • This product is from Disney brand and for children, so the image of Goofy is cute and likeable to children. • It is also easy to be recognized by children when they are in supermarket. • It also means that by using this product, children can be as healthy and strong like these 3 characters.