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Lesson One

Lesson One. Multimodal Texts. What is a text?. What is a multimodal text?. A text consisting of more than one semiotic modality. Semiotic modalities. Written Words Pictures Colour Gesture Movement Music Perspective Spoken Words Sounds Light Signs. Written Words.

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Lesson One

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  1. Lesson One Multimodal Texts

  2. What is a text?

  3. What is a multimodal text? A text consisting of more than one semiotic modality

  4. Semiotic modalities Written Words Pictures Colour Gesture Movement Music Perspective Spoken Words Sounds Light Signs

  5. Written Words

  6. Pictures • etc. Black & White

  7. Colour • Black & White (Citizen Kane) • All colours (1950s) • Blue – depressing vs. soothing • Green – nature • Yellow, etc. – glaring • Red – passion • etc.

  8. Gesture • Hands • Fingers • Face (eyes, mouth, forehead, nose, chin) • Legs • Head • Body

  9. Movement • Up/down • Right/left • Diagonally • Forwards/backwards • Fading in/out • Slow/fast • etc.

  10. Music • Loud/soft • Classical/rock/etc. • Romantic/dramatic/etc. • Short/long • Well known/original • Brass/Woodwind/Strings/etc.

  11. Perspective • Camera angle • from high (power, threat, etc.) • from low (deference) • horizontal (solidarity) • vertical (detachment) • moving left to right/right to left • moving up to down/down to up • dolly shots

  12. Spoken Words • Dialogue (2 people) (more than 2 people) • Monologue • Subdued/Excited • Quiet/Loud • Neutral/Emotional • Formal/Informal • Simple/Sophisticated • etc.

  13. Sounds • Natural/Unnatural • Loud/Soft • Long/Short • Flat/Acute • Continuous/Hesitant • On screen/Off screen • etc.

  14. Light • Natural/Unnatural • Sensual • Surreal • Dark/Light • Fading in/out • Soft/Glaring

  15. Signs • Clothing • Housing • Natural Environment • Weather • Etc.

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