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bodyWorksFitnessCenters

bodyWorksFitnessCenters

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bodyWorksFitnessCenters

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Presentation Transcript

  1. bodyWorksFitnessCenters Marketing Strategies Let us help you find the healthy you!

  2. Overview • Marketing Goals • Current promotions/Publicity • Other Marketing Ideas • Next Steps

  3. Marketing Goals • Image • Hip • Cutting-edge classes and equipment • Not just a place to work out • Acquire

  4. Current promotions/publicity • Running ads in several local newspapers and magazines • Feature in • “US Health” Magazine • “Get fit” magazines • Promotion with JUMP workout wear • Limited time 2-for-1 membership incentive • WNEW feature news segment on “What’s New in New York”

  5. Other Marketing Ideas • Food product cross-promotions • Protein bars • Bottled water • Other health foods • More health/news magazines features • New membership incentives • Free dumbbells with membership • Seasonal promotions • Local online advertising

  6. Next Steps…….. • Prep sales staff for opening day • Meet with potential promotional partners • Create premium items for giveaways • Preliminary plans for launch party HAVE A GREAT DAY!