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Kobo Glo Selling Deck NZ

Kobo Glo Selling Deck NZ

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Kobo Glo Selling Deck NZ

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  1. Kobo Glo Selling Deck NZ

  2. Kobo Glo Selling Deck • The Kobo E Ink Line-up & Kobo Promise • Selling Kobo Glo • 5 Compelling Reasons to Choose Kobo Glo • Protect and Stylize your Kobo Glo • 10 Second and 30 Second Quick Pitch • Demoing Kobo Glo & Key Selling Points • The Kobo E-Ink Line-up: Tech Spec Comparison • Competitive Selling • Kobo Glo wins vs. Competition • Handling Objections • Test Your Knowledge • Reference: FAQs Partner Integration

  3. The Kobo E-Ink Line-up & Kobo Promise

  4. Kobo’s Winning E Ink Lineup Based on the acclaimed Kobo Touchdesign and reading experience, Kobo is proud to announce two stunning and powerful E Ink devices Kobo Touch Wired Magazine’s #1 Rated eReader. Kobo Glo The best front-lit eReader. Kobo Mini The lightest, fully featured eReader. $129.99 $179.99 $199.99 Partner Integration

  5. Why Over 9 Million Readers Love Kobo With customers in over 190 countries, Kobohas built relationships with over 5,000 publishers from around the world to let people read freely. Partner Integration

  6. 5 Compelling Reasons to Choose Kobo Glo

  7. Introducing Kobo Glo. WIRED Magazine’s #1 eReader-- now with the best built-in front-light. • #1 • The best front-lit eReaderwith a fully integrated and adjustable ComfortLight offers the most brightness settings and even lighting. • #2 • 6” durable, non-glass E-Ink XGA touch screen for high res, glare-free, comfortable print-on-paper reading • #3 • Get the ultimate in readability with Kobo’s exclusive font & the most adjustable text options. • #4 • Access today’s bestsellers, hidden gems and tons of free titles. Plus easily find the books you’ll love is easy with Kobo Picks:recommendations just for you. • #5 • New, revolutionary eReader with unmatched design features in a stylish and portable body. Partner Integration

  8. Kobo Glois for those looking for the best gift for the readers in their lives. Who wants the Kobo Glo? Kobo Glo is ideal for more mature females who love reading Identifying the target market. Kobo Glo targets current eReaders upgrading to the best integrated front-light. Partner Integration

  9. #1 Read Clearly, Day or Night • Exclusive ComfortLight technology offers even, natural lighting. Fully adjustable, with the most brightness settings, get the right light for you with Kobo Glo. • 6” E Ink screen has no-glass and no-glare — even in direct sunlight! • Including an ultra-thin hard screen coating, unlike Nook, Kobo Glo passes the key test for best durability. • Kobo Glo is the anytime eReader, equipped with the leading front-light, ComfortLight, letting you read comfortably, day or night. Partner Integration

  10. #1 Read Clearly, Day or Night Kindle Paperwhite Kobo Glo Sony PRS-T2 VS. VS. WINNER • Integrated front-light solution • Adjustable brightness controls • Cleverly diffuses light on the page and not at your eyes • No integrated light • Annoying hotspots visible at source Partner Integration

  11. #2 Best in Class Screen • 6” E Ink screen has no glass and no glare for reading that’s comfortable on the eyes. • The Pearl E Ink screen is made with the latest technology to give you high contrast, easy reading. • XGA screen provides high resolution display for razor sharp text and images. • Responsive touchscreen makes it easy to navigate by touching and tapping your way through books. • Kobo Glo has a XGA E Ink Pearl touchscreen for a high resolution, glare-free, and comfortable, better than print-on-paper reading experience. Partner Integration

  12. #2 Best in Class Screen Kindle Paperwhite Kobo Glo Sony PRS-T2 WINNER • High resolution XGA Screen (1024 x 768) VS. VS. • Standard resolution (800x600) • High resolution(1024x768) Partner Integration

  13. #3 Best Reading Experience • Kobo’s got dramatically sharper and crisper text with the most adjustable font options, and an exclusive font that leaves more ink on the page, making it easier to read. • New, exclusive Kobo font is dramatically sharper and crisper than other fonts. • The most text personalization options: 7 fonts, 24 font sizes and exclusive weight & sharpness settings. • Bring eBooks to life with in-text notes, bookmarks, and look up features. • Now featuring 25% faster CPU* for faster page turns, book loading and more. • Get social by connecting your reading to Facebook Timeline! • * Faster CPU than Kobo Touch, Nook Simple Touch & Kindle Touch.

  14. #3 Best Reading Experience Before Now: See the Kobo difference. Partner Integration

  15. #3 Best Reading Experience Kindle Paperwhite Kobo Glo Sony PRS-T2 WINNER • Most adjustable font options • 7 font styles with 24 font sizes and exclusive weight and sharpness settings • Exclusive Kobo font designed by typography experts VS. VS. • Only 7 font styles and 8 font sizes • Fewer customization options and advanced reading features • No social network features. • Only 6 font styles and 8 font sizes • Fewer social features

  16. #4 Enormous Book Selection in Your Pocket • Easily shop the World’s Biggest Bookstore and find books you’ll love with Kobo Picks: recommendations just for you. • Browse over 2.5 million eBooks including new releases, bestsellers, newspapers, and magazines, plus 1 million free titles! • Shop anywhere with built in Wi Fi • Easily discover new reads with Kobo Picks: recommendations just for you! • Take your library with you: Holds up to 1,000 books on 2 GB of built-in memory; 30,000 with an optional 32G Micro SD card** • ** 1GB is available to store content

  17. #4 Enormous Book Selection in Your Pocket Kindle Paperwhite Kobo Glo Sony PRS-T2 WINNER • Shop the most eBooks – Over 2.5 million titles in New Zealand • Lots of international content available in local languages • Open – take your books to any open eReader or bring any open book to Kobo. VS. VS. • Significantly fewer titles available • Fewer titles available • Closed – you’re restricted to Amazon books only Partner Integration

  18. #5 A Great Break from Monochrome • Pick one of 4 fresh colours for your Kobo Gloand enjoy the soft signature quilted back that makes it so comfortable to hold. Partner Integration

  19. #5 A Great Break from Monochrome Sony PRS-T2 Kindle Paperwhite Kobo Glo WINNER • Available in 4 beautiful colours • Signature soft quilted back is comfortable to hold • Beautiful design VS. VS. • Black and others TBD • No soft, quilted finish • One single colour option: Black Partner Integration

  20. Protect and Stylize your Kobo Glo!

  21. Style and Protect your Kobo Glo Sell an accessory when you sell a device! SleepCover Neoprene Case Leather SleepCover EasyOut Pouch • Sleepcover instantly wakes up your Kobo eReader and tucks it to sleep. • Exclusive KoboFitclips lock your device in. • SleepCover with elastic closure available in Black, Ruby, Purple & Heather Grey • Leather SleepCoverwith magnetic closure available in Black & Brown • Kobo EasyOut strap for effortless access. • Durable, padded, neoprene cover with a plush interior for extra protection. • Available in Black & Red Partner Integration

  22. 10 Second & 30 Second Quick Pitch

  23. Sell Kobo Glo in 10s.The ultimate eReader for serious booklovers. Partner Integration

  24. Sell Kobo Glo in 30s.The ultimate eReader for serious booklovers. Partner Integration

  25. Kobo Glo – Demo the Key Selling Points

  26. Show it off. Demo the Light. Partner Integration

  27. Show it off. Demo the Text. Partner Integration

  28. Show it off. Demo Shopping. Partner Integration

  29. Show it off. Demo the Gorgeous Device. Partner Integration

  30. Show it off. A closer Look. Settings Front Light Adjustment Power On/Off Light On/Off Kobo Picks - Recommendations Store Option Partner Integration

  31. Kobo E-Ink Line-up: Tech Spec

  32. Kobo Glo: Hardware • Smaller**** • 25% Faster CPU**** • Razor Sharp Text • Best lighting solution • Long battery life • Ultra-thin, no-glare screen • Fingerprint Resistant • Holds over 1,000 Books • Option to add SD Card • Beautiful design • 4 Fresh colors * 1GB is available to store content (over 1,000 ebooks). ** Dependent on individual usage. Actual results may vary ***Pending testing.. **** Vs. Kobo Touch, Nook Simple Touch and Kindle Touch.

  33. Kobo Glo: Software Partner Integration

  34. Kobo E Ink Lineup: Hardware & Software * 1GB is available to store content (over 1,000 ebooks). ** Dependent on individual usage. Actual results may vary

  35. Competitive Selling

  36. Sell Kobo Glo Against Kindle Paperwhite • The Best Light: Kobo Glo offers the best integrated front-light. The Kindle Paperwhite uses a glass-based light guide layer that’s prone to cause glare and the 4 LEDs used in their light are visible as hotspots at the source. • Better Screen: Kobo Glo has an XGA high resolution E Ink screen and doesn’t use a glass-based light diffusion layer that causes glare leads to eyestrain. • Lighter & Smaller:Kobo Glo is only 185 grams vs. The Kindle Paperwhite is 213g. • Faster: Kobo Glo is powered by a leading 1 GHz processor that powers speedy and responsive page turns. • Style: Kobo Glo is more compact and comes in 4 stylish colours – each with a soft quilted back. The Kindle Paperwhite is only available in black. • Value: Kobo Glo does not have ads. Kindle Paperwhite without ads is more expensive. • Like all Kobo E-Ink eReaders, Kobo Glo is: • Easier on the Eyes:Kobo Glooffers far more fonts, font sizes, and font personalization options for text that’s perfect for you. • Freedom: Unlike with Kindle, with Kobo your books are your books so you can read them on any device you like. • Social: Facebook’s only eReading partner. With Kobo’s Reading Life, earn awards and share what you’re reading and favourite passages with to Facebook Timeline. Partner Integration

  37. Sell Against Sony Reader Wi Fi • The Best Light: Kobo Glo offers the best integrated front-light. The Sony Reader Wi Fi does not have a built-in light. • Better Screen: Kobo Glo has an XGA high resolution E Ink screen whereas the Kobo Reader Wi Fi has a lower resolution screen. • Faster: Kobo Glo is powered by a leading 1 GHz processor that powers speedy and responsive page turns. • Style: Kobo Glo is more compact and comes in 4 stylish colours – each with a soft quilted back. The Sony Reader Wi Fi is only available in 3 colours. • Value: Kobo Glois priced competitively but doesn’t require you to buy a reading accessory for reading at night. • Like all Kobo E-Ink eReaders, Kobo Glo is: • Easier on the Eyes:Kobo Glooffers far more fonts, font sizes, and font personalization options for text that’s perfect for you. • Largest Bookstore: Kobo Glo’s got the world’s biggest bookstore - much larger than Sony’s book selection and with many more free titles. • Social: Facebook’s only eReading partner. With Kobo’s Reading Life, earn awards and share what you’re reading and favourite passages with to Facebook Timeline. Partner Integration

  38. Kobo Wins vs. Competition

  39. Competitive Hardware Comparison Partner Integration

  40. Competitive Software Comparison Partner Integration

  41. Handling Competitive Objections

  42. Handling the top Competitive Objections • Does Kobo have Book Lending like Kindle? • Kindle do offer Book Lending but there are some important limitations to be aware of. (1) Book Lending is only available to customers in the US. (2) Only a smaller sub-set of commercial books are eligible for Book Lending. As a result, rather than Book Lending at Kobo we have focused on supporting open standards and were the first to enable library lending. • Does Kobo have an Owners Library like Kindle? • Kobo does not have an Owners lending library like Kindle, but Kindle’s Owners Library is only in the US only. Kobo offers special deals in the US and other markets on a regular basis. • Can I email documents to my Kobo Glo? • Not as of yet. However, we’re considering adding email to the great list of tools you can use on Kobo Glo. For now, consider sharing to Twitter or to your Facebook Timeline. Partner Integration

  43. Handling the top Competitive Objections • Kindle claims the best lighted reading experience. • We suggest you compare for yourself! Unlike Kindle Whitepaper which uses a glass layer on top of its light guide increasing glare, Kobo Glo uses a micro-thin durable coating that not only evenly diffuses the light but avoids issues of glare common to glass. Also, be careful, early industry reviews reveal some distracting light ‘hot spots’ on the Kindle Paperwhite. • Kindle uses capacitive Touch. I’m not familiar with infrared (IR). • Both technologies are widely available and trusted. Kobo eReaders use IR for a couple reasons: 1. Responsive: So much so, you can navigate even with a gloved hand, a stylus or pen. 2. Durability & Optic Clarity: Screen patterning is not required ensuring the integrity of the protective outer screen layer and providing enhanced optical clarity. • Kindle Paperwhite claims 62% more pixels and 25% sharpness and darker contrast. • Kobo can too! Kobo Glo and Kindle Paperwhite are equally matched offering an unprecedented high resolution screen for eReaders with 212 ppi. In addition, both have worked extensively with typography experts to offer dramatic improvements in text and image sharpness and contrast. • That said, Kobo has gone a step beyond offering the most extensive array of text customization options. More fonts. More font size. Plus, exclusive adjustable sharpness and weight settings. Partner Integration

  44. Handling the top Competitive Objections • Does Kobo Mini offer hand-tuned fonts like Kindle? • Yes! Kobo has worked with typography experts to design its own Kobo font and optimize its full selection of fonts. Putting more ink on the page, Kobo offers the sharpest, most readable text. Plus, Kobo offers the most extensive customization options – more fonts, more font sizes and exclusive text sharpness and weighting settings. • Does Kobo Mini offer Whispersync? The ability to move between text and audiobooks? • Kobo Everywhere is just like Kindle Whispersync. Your library is secure in the cloud and with free Kobo apps for smartphones, tablets and computers you can read across your devices picking up right where you left off. That said, we do not offer eBook and Audio book sync today. Given that you need to buy the eBook and Audio book, seems a bit cost prohibitive so we haven’t built this out yet. • Does the Kobo Mini offer X-Ray like features? • Kobo was the first to launch this type of feature with its “Faces and Places” Reading Life feature, available in select books. Listening to our community of book lovers, we’ve built out the social aspects of our revolutionary Reading Life experience. Now integrated with Facebook Timeline, engaging about books and reading with friends and family is easy. Partner Integration

  45. Test Your Knowledge

  46. Kobo Glo Quick Quiz Partner Integration

  47. Kobo Glo Quick Quiz Partner Integration

  48. Resources • Kobo.com/glo • Customer Care Portal • Find the Kobo GloUser Guide on your bookshelf • Ask a Kobo Product Expert a question at http://kobo.intelliresponse.com • Kobo Customer Care Team • Phone: 00.800.3322.3344 (24/7) • (A retailer-specific line may be added subsequently) • Email: help@kobo.com Partner Integration

  49. Kobo Reference

  50. FAQs