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Rudd Development: Luxury Home Market Shift

Rudd Development, a land development firm in Seattle, WA, transitions into luxury home market, showcasing past projects online to attract interested clients. Competitors analyzed for strengths and weaknesses. Madison Homes website improvements discussed.

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Rudd Development: Luxury Home Market Shift

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  1. RUDD Development and Madison Homes Clark Marston Website Design Prof. Carl Rebman GBA 578

  2. What is Rudd Development • Small scale corporate land development firm • Located in Seattle, WA • Changing there path to go into the luxury home market Marston Final Presentation GBA 578

  3. Use of Website by RUDD • Not used to attract clients , but rather to convince clients who have shown an interest in using Rudd’s services • An online portfolio demonstrating past project expertise Marston Final Presentation GBA 578

  4. Competitors to Rudd • www.murphybuilders.com • www.ahoconstruction.com • www.anurbancompany.com Marston Final Presentation GBA 578

  5. Strengths of Competitors • Murphy’s • Simple, easy to use, informative • An Urban Company • Very creative, artistic layout • Good use of graphics Marston Final Presentation GBA 578

  6. Weaknesses of Competitors • An Urban Company • Not very informative, not much text • Difficult to know when last updated • Aho Construction • Unprofessional layout • Have to scroll down on each page Marston Final Presentation GBA 578

  7. Rudd and Madison Home Sites • www.192.195.154.13/marston Marston Final Presentation GBA 578

  8. Rudd Site • Easy to navigate • Simple layout • In need of some pizzazz • Ugly buttons • Doesn’t make it clear which page you are on Marston Final Presentation GBA 578

  9. Madison home • Used Fireworks, not compatible with all systems • Very long load time • More exciting buttons • Entertaining layout • Better Logo Marston Final Presentation GBA 578

  10. Madison Home II • Common color scheme • Buttons tie into page, M of Madison • Good use of frames • Looks more professional • Need to improve downloading time Marston Final Presentation GBA 578

  11. Most liked site • Highest overall score of evaluators was Madison Homes II Marston Final Presentation GBA 578

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