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G&G Spa: E-Commerce Wellness Experience for Adults

G&G Spa, short for "Spa for all Guys & Girls," offers an innovative e-commerce business model focusing on wellness services, specifically spa and sauna experiences. Our target market includes working adults seeking relaxation and self-care. The B2C model allows for seamless online bookings and payments through credit cards. With an estimated setup cost of RM10k, promotional strategies include pop-up ads, email notifications, and partnerships with hotels. Registered customers will enjoy benefits like a membership card and exclusive mystery gifts for the first 20 registrants.

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G&G Spa: E-Commerce Wellness Experience for Adults

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  1. Group Assignment 1 E-COMMERCE BUSINESS IDEA

  2. Group Assignment 1 • Form a group of 3-4 and discuss the following: • Think of a business that can be run via e-commerce. • The business idea should be original and practical. • The product or service to be offered is based on your creativity and innovativeness. • Present in class the following: • The business idea (product/ service) • The target market/ potential consumers • E-commerce business model to be used • Promotion strategy • Ordering and payment methods • Other issues

  3. G & G SPA (Spafor all Guys & Girls) 3

  4. Business IDEA • Services : “SPA & SAUNA”

  5. Target Market • WORKING ADULTS • PACKAGE for FAMILY members >18yrs

  6. E-Commerce Business Model • Business to Customer (B2C)

  7. Expected Cost • Around RM10k • This includes: -Design website -Maintenance -Training cost -Server cost

  8. Promotion & Marketing • Pop-up Mail and Banner • E-mail notification • SMS alert notification • Online advertising • Joined promotion with Hotelier

  9. Ordering & Payment • Online Booking • Credit card payment

  10. Other Issues • Contact person : Trained personnel to deal with customer on call basis. • Membership card: For all registered online customers. • Mystery gift : For the 1st 20 customers as promotional basis

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