Increasing Online Resource Usage and Discoverability at an Institutional Level

1. Increasing Online Resource Usage and Discoverability at an Institutional Level How Developing Technologies and Revitalizing Librarian & Vendor Partnerships Can Make a Difference Marika Whitfield Regional Manager Australia and New Zealand LIANZA Conference 2011

2. Why Promote Your Resources? Lets you and your users get the most out of your resources Ensures your users know what they have access to locally Increase usage Increase customer satisfaction Online Resource Usage and Discoverability/ Marika Whitfield

3. Increasing Usage For Your Resources The OUP Library Resource Centre

4. The Librarian Resource Centre A one-stop shop for libraries – created especially for our online product customers and updated regularly A portal containing all our training and promotional material Can be customised for local needs Online Resource Usage and Discoverability/ Marika Whitfield

5. Online Resource Usage and Discoverability/ Marika Whitfield

6. In-library promotion www.oup.com/uk/academic/online/librarians/publicity • Our complete range of promotional material – bookmarks, postcards, fliers, • and posters • Arranged by product Online Resource Usage and Discoverability/ Marika Whitfield

7. Promote on your website • Logos and clickable banners • www.oup.com/uk/academic/online/librarians/logos Online Resource Usage and Discoverability/ Marika Whitfield

8. Training your staff and users www.oup.com/uk/academic/online/librarians/training • A range of training resources for librarians to aid users and increase usage • Short introductions • Quizzes • User guides • Fact sheets • Recorded demonstrations • Live demos with our product trainer team • Themed product demos and training notes • - Training be arranged at your library with our regional Training Manager Anita Online Resource Usage and Discoverability/ Marika Whitfield

9. Presentation name Presenter Name and Date

10. Discoverability of Oxford University Press Content Introducing the Oxford Index

11. Why discoverability matters To Publishers and Librarians Traffic and use are the lifeblood of digital scholarship • Use of subscriptions shows the value of the content • Discovery reveals interest and demand for new content Customer and user behaviour is changing • If you can’t find it, you won’t use it • Searching for topic, not book • 50% of traffic to Oxford Journals is direct to article Many search systems, rapid evolution • Web, discipline, library, vendors … social, semantic web … • Competition for attention – but all rely on data Online Resource Usage and Discoverability/ Marika Whitfield

12. Increasing discoverability of OUP content Progress to Date Free content outside the paywall for some products • Abstracts, keywords: Oxford Journals,Oxford Scholarship MARC program improved and expanded Linking: some in place, mainly in close neighbourhood • Some editorial linking between products • Some partnerships with other publishers and institutions New mobile sites for Oxford Journals and future products SEO optimization at centreof product evolution Library discovery services: developing new partnerships Online Resource Usage and Discoverability/ Marika Whitfield

13. What is the Oxford Index? Free Discovery from Oxford University Press A standardized description of every item of Oxford content, in one place • Powering search in library and other systems An Oxford interface • Landing pages for every item, for quick pathways to full text • Searchable from the web; cross-searchable across Oxford products Smart, integrated linking across products • Overview pages give quick, at-a-glance view of a single topic • Standardized authorities for linking with other systems Wired to the library • Search your local library’s holdings directly from the Index A free service – integrated with existing products Online Resource Usage and Discoverability/ Marika Whitfield

14. Questions and answers What does this mean for … Search rankings and usage? • No change to existing SEO or rankings • OI is supplemental route to primary full-text content • OI gives Google a super-sitemap across OUP content • Highly-trusted network reinforces destination full-text sites • Aim is additional traffic, monitored and reported Library visibility? • OI can interact directly with library search • OI identifies library’s provision of full content Visibility through other library, A&I, research services? • No change in function; just better managed data Online Resource Usage and Discoverability/ Marika Whitfield

15. Benefits • Usage: sustaining and widening access • Demand: identifying demand, driving acquisition • Consistent methods – for users, OUP, other systems • Common data fields for indexing and distribution • See/search across all forms of Oxford content • Consistent cross-product navigation • Arena for new business models and interfaces • Evolving grid of options to connect content • Oxford Index taxonomy • Driven by user and market needs • Connection to external standards Online Resource Usage and Discoverability/ Marika Whitfield

16. The Oxford Index Please note! The following preview images of the Oxford Index are simple wireframes, and do not represent final designs Functionality will be phased in several iterations – responding to real use and demand for further features

17. Index Page: Book Online Resource Usage and Discoverability/ Marika Whitfield

18. Index Page: Journal Article Online Resource Usage and Discoverability/ Marika Whitfield

19. Overview Page Online Resource Usage and Discoverability/ Marika Whitfield

20. Integration with Oxford Products Online Resource Usage and Discoverability/ Marika Whitfield

21. (Expanded View) Online Resource Usage and Discoverability/ Marika Whitfield

22. The Oxford Index Coming late 2011/early 2012 OUP Contacts: Robert Faber (robert.faber@oup.com), Editorial Director, Reference, and Director, Discoverability Program Sarah Ultsch (sarah.ultsch@oup.com), Global Marketing Director, Online Products Online Resource Usage and Discoverability/ Marika Whitfield

23. Thank you Marika Whitfield +61295715150 Marika.whitfield@oup.com