Building Digital Farm to Market Road

1. Building Digital Farm to Market Road PhilDHRRA-Mindanao TriPARRD Experience Reflections and Insights on ICT and Rural Development BY:ROLANDO ABANDO MINDANAO REGIONAL COORDINATOR

2. PART 2: THE INITIATIVES PART 3: POSSIBILITIES PART 1: THE CONTEXT MAJOR PARTS OF THE PRESENTATION

3. PART 1: THE CONTEXT

4. The PhilHRRA-Mindanao Experience TriPARRD (1996-1999) 9 ARCs in 5 Municipalities in ComVal Province LTI PSD SIBS + a little of ICT…

5. The Evolution of Our ICT Awareness • PCs, Cell Phones, Emails: Just a work-enabler for Triparrd Staff • Then a “weak signal” of the future was noticed. • There were group discussions on Alvin Toffler’s theories: Third Wave, Power Shift • Understanding on the relevance of ICT to Rural Development and productivity was vague and characterized by scattered unsystematic ideas…. • Retrospectively, Steven Covey’s 5 Ages of Civilization’s Voice captures the synthesis of those ideas.

6. Hunter/Gatherer Age Our Situation: Five Ages of Civilization’s Voice Source: Stephen R. Covey, “The 8th Habit”

7. Hunter/Gatherer Age Agricultural Age Our Situation: Five Ages of Civilization’s Voice Source: Stephen R. Covey, “The 8th Habit”

8. Ages/Stages Agricultural Key Factors Land Labor Weather 50x Productivity Gains Factors for Economic Growth/Development

9. Hunter/Gatherer Age Agricultural Age Industrial Age Our Situation: Five Ages of Civilization’s Voice Source: Stephen R. Covey, “The 8th Habit”

10. Ages/Stages Agricultural Industrial Key Factors Land Labor Weather Capital Transport Innovation 50x 100x Productivity Gains Factors for Economic Growth/Development

11. Hunter/Gatherer Age Agricultural Age Industrial Age Information/Knowledge Age Our Situation: Five Ages of Civilization’s Voice Source: Stephen R. Covey, “The 8th Habit”

12. Ages/Stages Agricultural Industrial Information/ Knowledge Key Factors Land Labor Weather Capital Transport Innovation ICT Infrastructure Workforce Development IP Creation and Protection 50x 100x 200x Productivity Gains Factors for Economic Growth/Development

13. Hunter/Gatherer Age Agricultural Age Industrial Age Information/Knowledge Age Age of Wisdom 50x 100x 200x 400x Productivity Gains Our Situation: Five Ages of Civilization’s Voice Age of Networks FORECAST: The value of network will be greater than the value of IP/technology. Why did Google bought You Tube for $1.2 B • Signals of the Unfolding Future: • Social Networking • Web 2.0 • Crowd sourcing • Tools: wiki, blog, • The Rise of Myspace, Facebook, You Tube, Wikipedia, etc.

14. Provision of Affordable INTERNET ACCESS to Communities Provision of GOVERNMENT SERVICES TO CITIZENS Directly Building of ICT AWARENESS & CAPABILITY in Society Provision of a Healthy & CompetitiveBUSINESS ENVIRONMENT Creation of High Value JOBS e-enabled society e-Philippines Strategic Roadmap • Provide affordable Internet access to all Filipino communities • Build ICT awareness and capability in Philippine society • Provide a healthy and competitive business environment • Generate high value jobs in Filipino communities through world-class ICT services • Provide government services directly to all Filipino citizens worldwide

15. Whats in it with me? Provision of Affordable INTERNET ACCESS to Communities Provision of GOVERNMENT SERVICES TO CITIZENS Directly Building of ICT AWARENESS & CAPABILITY in Society Provision of a Healthy & CompetitiveBUSINESS ENVIRONMENT Creation of High Value JOBS e-enabled society e-Philippines Strategic Roadmap

16. Is… The Challenge of Raising Productivity thru ICT! The Challenge of Bridging the Digital Divide!

17. Lack of Relevant Software Applications Low KSA Lack if ICT Infrastructure The Challenge of Bridging the Digital Divide!

18. SCIENCE CITY OF MUÑOZ -- Confronted with a pest attack on his rice field, Marcelino Dizon, a 60-year-old farmer from Barangay Rang-ayan here, went straight to the barangay hall to search for answers. With the flick of a callused finger, Dizon turned on a computer and started surfing the Net. In no time at all, he had the information he needed. In Magsaysay, Davao del Sur, Bienvenido Mariano, 62, faced a similar problem. He got the answer from the Internet—stem borers were attacking his plants—and learned what he should do to solve the problem. Dizon and Mariano are among the hundreds of farmers in 12 cyber communities around the country who have become adept at using the Internet as a tool for improving rice-farming techniques. Dizon’s village, which is 9 kilometers from the city proper, has no landline telephone connection. But through the wonders of information and communications technology (ICT), Barangay Rang-ayan is now connected to the Internet and its residents are able to make phone calls using Voice Over Internet Protocol (VoIP) technology. Mariano’s village is 21 km from the provincial capital of Digos where the Internet backbone has been installed and beamed to their cyber community by wireless technology.

19. QUESTION: • CAN A NO READ NO WRITE FILL UP A BALLOT?

20. Commission On Election Philippines May 11, 2010 President Submit Elective Position: 1 National Election President Selected Candidate(s): 0 1 De Castro, Noli Vice President Senators Lakas De Castro, Noli UNO Legarda, Loren Independent Lacson, Ping Party List Representative NP Roxas, Mar Congressman Governor Vice Governor PDP Laban Villar, Manny Board Member Mayor Vice Mayor Next Councilors

21. Commission On Election Philippines May 11, 2010 Vice President Submit National Election Elective Position: 1 President De Castro, Noli Selected Candidate(s): 1 0 Vice President Escudero, Chiz Senators Lakas Gordon, Richard UNO Escudero, Chiz Independent Duque, Francisco Party List Representative NP Binay, Jejomar Congressman Governor Vice Governor PDP Laban Marcos, Imelda Board Member Mayor Vice Mayor Next Councilors

22. Elective Position: 12 Commission On Election Philippines May 11, 2010 Senator Next Selected Candidate(s): 2 3 0 5 4 7 6 1 8 National Election President De Castro, Noli Mike Defensor Candidate 13 Lakas LP Vice President Gordon, Richard Senators Candidate 14 Koko Pimentel 1. Mike Defensor Lakas UNO 2. Nani Braganza 3.Koko Pimentel Candidate 15 Nani Braganza 4. JV Ejercito Lakas UNO 5. Rudy Duterte 6. Migs Zubiri Candidate 16 Juan Flavier Independent NP 7. Candidate 20 8. Candidate 13 Sonia Roco Candidate 17 NP PDP Laban Candidate 18 Migs Zubiri Lakas PDP Laban Party List Representative Candidate 19 JV Ejercito Congressman Lakas UNO Governor Candidate 20 Jingoy Estrada Uno UNO Vice Governor Candidate 21 Niki Coseteng Independent NP Board Member Candidate 22 Gringo Honasan NP Uno Mayor Candidate 23 LP PDP Laban Rudy Duterte Vice Mayor Candidate 24 PDP NP Sonny Belmonte Councilors Back NP

23. PART 2: EARLY INITIATIVES

24. The PhilHRRA-Mindanao Experience TriPARRD (1996-1999) 5 Municipalities in Com Val Province LTI PSD SIBS + a little of ICT…

25. Problems Encountered With Attempted IT Solution

26. Attempts for IT Solution: Farmer Friendly Accounting Software Phildhrra tapped a software developer to provide a customized “farmer friendly” accounting software. Problems encountered: The developer refused to cater further to other coops except those with internet connectivity due to the cost of maintenance and support This was introduced and adopted by Dizon Farm Workers Cooperative This has been used by their consumer store and canteen processing around 300 transactions daily. Aspiration: With wireless internet penetrating rural areas, a similar application sitting on the Software as a Service Platform is considered before by PhilDHRRA to be developed in partnership with a solution provider. Until now the software, is being used by the Coop Another license (micro-finance version) was purchased by TriFED, a Federation of ARB cooperative that spinned off from TriPARRD

27. Attempts for IT Solution: Farm Planning and Budgeting But we realize farm plans are not only about numbers. It is also about understanding the geo-physical conditions of the farm (soil type, ph, climate, terrain) that requires expert evaluation Attempts to automate the this tedious process were done only thru the excell spread sheet – only the budgeting side. Farm plans and budget is important not only in identifying the resources needed to develop the farm, but also increasing the confidence of the farmers that the farm can be transformed towards greater productivity. Cost-benefit simulation via Excel is very effective for the farmer to arrive at a realistic plan based on the given resources. Assisting farmers to carry out Farm Planning and Budgeting is a routine of the field personnel of the project and is done on a manually. Aspiration: A a multi-tier (social networking enabled) Farm Planning Software using powerful database management and object oriented programming language with an SaaS platform will be available to communities. Except for few cases the burden of assisting the farmers to come up a farm plan and budget is done by NGOs.

28. Lack of Relevant Software Applications Low KSA Lack of ICT Infrastructure The Challenge of Bridging the Digital Divide!

29. PART 3: POSSIBILITIES Signals of the Future

30. Municipal Wimax Area Broadband Network We need to build the highway straight to the hinterlands…..

31. LAST MILE BANKING Production Support thru Micro-finance was inadequate to finance the production potential of the areas. The portfolio size of Micro finance project have not reach a scale for it to operate viably. E.g. High personnel turn over due to low salary scale of skilled personnel. . Aspiration: Study and when feasible implement the Brazil’s Banking Correspondence System. A banking correspondent is a retail institution authorized and enabled by an IT solution to accept savings deposits within a community and dispense withdrawals in behalf of a financial institution. Bigger scale formal lending institution is inaccessible and setting up a branch in the communities is uneconomical. The challenge then, is can an ICT enabled mechanism expedite for formal lending institutions to reach out to rural communities despite the distance?

32. ICT CAPACITY BUILDING • ICT Capability Building for NGOs • ICT Capability Building for LGU • Awareness Building of the Role of Youth and Students in Development ICT • Akin to technology • Pulsating Sector • A Potent Agent for Technology Diffusion

33. Building Digital Farm to Market Road On-line Social Networking Approach to Linking Production to Market By: Alexander Casiple, SUCCEED, INC

34. The Social Network Stakeholders • The Farmers in the Community • Students in the Community • The Local Government Units (MAO,PAO) • Agri-Technicians • NGO • Production Financiers • The Municipal Production Assemblers: Supply Routers • The City Consolidators: Demand Routers • The City End-Consumers

35. AGRI TECH-NICIANS LGU STUDENTS DECS LENDERS NGO CONSU MERS DEMAND ROUTERS SUPPLY ROUTERS FARMERS

36. The Synergy of the Social Networking • Farmers have a profound link to the end-consumer market. • Rural students have concrete contribution to the agricultural development in the farming household and community level. • NGO perform functions in bridging the Digital Divide and “On-line Siadization” • Agri-technicians (MAO) has an IT platform to perform its agricultural support services. • LGU has a platform for production information system/ database management as a tool for planning and policy development. • Consumers have profound link to producers and are empowered to “co-produce” their consumption needs.

37. Road Map Farmer Consumer Generate Menu Plans and Budget Generate Farm Plans and Budget Supply and Demand is Market Matched Supply is ascertained Demand is ascertained Farm to Market Digital Link is Created

38. Web-based Farm Planning and Budgeting Software Web-based Menu Planning and Budgeting Software

39. DECS Integrates to the curriculum encoding skills development for Farm Planning Software Student assists in encoding production information in the software NGO forge partnership LGU/MAO Agri-Tech input farm technical information into the software Web-based Menu Planning and Budgeting Software Web-based Farm Planning and Budgeting Software

40. Software generates Production Bgy, Municipal, Provincial Production Status Consolidated Report as an input to Policy Development and Decision-Making

41. Software generates Production Financing Requirement Report where Credit Providers can view and evaluate and decide to provide credit financing.

42. Consumer input weekly budget • Profile of persons in the households • Sets of Weekly Menu Plan suited to the profile and budget • Selects a set of menu plan • Ingredients requirement checklist is generated • Deselect ingredients still available in the Kitchen Agri-Ingredients is inputted to the Demand Monitoring Chart • Click to Submit in the Shopping Cart

43. How will the Farm To Market Digital Linking work?

44. Thank You

45. The PhilHRRA-Mindanao Experience • Central Strategy:Sustainable Integrated Area Development

46. The PhilHRRA-Mindanao Experience