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MONTHLY REPORT

MONTHLY REPORT. MARCH, 2014. 1. Market Overview. 1.1. USD:KRW 2013 performance. Latest Exchange rate of payment to TLB KR. ( HKD:KRW ) 2013 DEC Ex. Rate: 135.1 2014 JAN Ex. Rate: 138.89 2014 FEB Ex. Rate: 137.10 2014 MAR Ex. Rate: 138.47.

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MONTHLY REPORT

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  1. MONTHLY REPORT MARCH, 2014

  2. 1 Market Overview

  3. 1.1 USD:KRW 2013 performance • Latest Exchange rate of payment to TLB KR. (HKD:KRW) • 2013 DEC Ex. Rate: 135.1 • 2014 JAN Ex. Rate: 138.89 • 2014 FEB Ex. Rate: 137.10 • 2014 MAR Ex. Rate: 138.47 “ The won has rallied 2.4 percent in the past month, the most in Asia, on bets Samsung Electronics Co. and Hyundai Motor Co. will be among the biggest beneficiaries as manufacturing activity strengthens abroad. BOK governor and his board kept the benchmark rate unchanged at 2.5 percent” (Bloomberg 2013). “ The five-year contract, the fixed cost needed to receive a floating payment, rose to 3.21 percent from a low 2.52 percent in May, when the central bank lowered its seven-day repurchase rate by 25 basis points to 2.5 percent” (Bloomberg 2013). According to the Korea Economic Daily (08 Apr 2013), KRW depreciates 1.83%, due to its geopolitical tension s over a potential military conflict with North Korea, and sharp JPY depreciation on aggressive Bank of Japan monetary easing.

  4. First full month of sales for cleansing line. We joined purple dot promotion (25% off) as an introductory promotion. • 1 full page inside Headline Newspaper announcing the sale of new items • Mannings also did their own promotion 25% off lasting 4 days. 2 Total Sales by Value

  5. 3 Total Sales by Volume

  6. 4 Total Sales by Value: By Product

  7. 5 Total Sales by Volume: By Product • FIF cleansing line officially launched in Mannings Top 3 in MAR 1.ASL 2.EANT 3.MIP Overall Top 3 1.ASL 2.MIP 3.B&W

  8. 6 Total Channel Sell-Out *Faith in Face products are currently exclusive to Mannings

  9. 7 Sales Analysis

  10. 8 Inventory Summary

  11. 9 Promotion Highlight

  12. 9.1 Marketing Overview: ATL Clipping from East Touch Magazine Clipping from New Monday Magazine Clipping from Like Magazine Clipping from Yes Magazine Clipping from Sun Newspaper

  13. 9.2 Marketing Overview: ATL Blogger clipping from The Little Factor Clipping from Sing Tao Daily Newspaper Clipping from Beauty Exchange Clipping from Metropop Magazine Clipping from Hong Kong Daily News

  14. 9.3 Marketing Overview: BTL - Mannings: 1) Purple Dot: Buy 2 cleansers and get 75% off (Mar 21 – 24)2) All FIF products 75% off (Mar 28 -31) 1) 2)

  15. 10 Competitor News • Y.E.T (Yes! Enjoy Time) • Launched in South Korea in 2012 • A wide range of beauty products, from skin care to make up and nail products • Top 10 cosmetic brand in Korea after launching half year of time • Target customers: High school students and early 20s • Top seller in Hong Kong: Pitapat Eraser Peeling Gel $79 / 200ml

  16. 10.1 New Channel Profile • Colourmix • Operating 70 stores in Hong Kong, 5 stores in Macau • Established in October 2004 • A member of Veeko Group, manufacture and wholesale ladies’ apparel under the brand name Veeko • Targeted young women and provide a diverse range of branded products, including skin care, perfumery, make-up, personal care and trendy items • Provide exclusive cosmetics brands, mainly from Switzerland, Italy, Japan and Korea (e.g. Swissmiracle, Coreana, The Face Shop, Naruko)

  17. 11 Marketing plan: 6 months

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