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Marina Days!

Explore the transformative potential of Marina Days as a platform for opportunity shaping and reshaping. Delve into card sorting techniques to narrate product attributes, features, and functions, and utilize the Lotus Blossom method for new insights. Storyboard your next opportunity by drawing inspiration from comics, visualizing customer pain points alongside your solutions. Discover what makes experiences valuable and sustainable, leading to novel differentiation. Connect the dots for high-impact communication and storytelling tailored to your audience's needs.

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Marina Days!

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  1. Marina Days! Opportunity shaping and reshaping

  2. Topics • Marina days! For opportunity shaping and reshaping • Marina attributes, features, and functions • Card-sorting • Lotus blossom • Storyboarding your next opportunity register • Draw inspiration from comics • Visualize and elaborate your customers’ big pain, your solution, and your assessment

  3. Marina Days! • Marina attributes, features, and functions • What makes the experience valuable, worthwhile, novel, different, and sustainable?

  4. Card sorting • Card-sorting • Use cards to “tell the story” of the attributes, functions, and features of a product, service, or system

  5. Lotus blossom technique • 9x9 on attributes, then attributes of attributes • Leads to new insights on what provides value, novelty, or differentiation

  6. Storyboarding • Draw inspiration from comics • Visualize and elaborate your customers’ big pain, your solution, and your assessment • Communicate a high-impact story to your audience

  7. Comics

  8. Comics

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