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WHEN EVERYONE TAKES RESPONSIBILITY, EVERYONE WINS

NFL Alcohol Management Best Practices. WHEN EVERYONE TAKES RESPONSIBILITY, EVERYONE WINS. What Is Responsible Drinking?. The BAC for a DUI is 0.08 After 3 servings of alcohol in 1 hour on an empty stomach, a 150-lb man would have a BAC of approximately 0.08. 0.5 oz pure alcohol. =. =. =.

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WHEN EVERYONE TAKES RESPONSIBILITY, EVERYONE WINS

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  1. NFL Alcohol Management Best Practices WHEN EVERYONE TAKES RESPONSIBILITY,EVERYONE WINS

  2. What Is Responsible Drinking? • The BAC for a DUI is 0.08 • After 3 servings of alcohol in 1 hour on an empty stomach, a 150-lb man would have a BAC of approximately 0.08 0.5 oz pure alcohol = = = 12 oz Beer 5 oz Wine 1.25 oz Spirits

  3. What Is Responsible Drinking? • It takes a healthy liver 1 hour to process the alcohol of one serving • Drinking multiple servings over several hours compounds the time to process alcohol • Absorption rate factors • Age • Size • Gender • Strength of Drink • Rate of Consumption • Food

  4. What Is Irresponsible Drinking? • BAC = 0.266 for drunk driver in Verni case • Antonia Verni left a quadriplegic • Daniel Lanzaro found guilty, served 5 years • BAC = 0.19 for drunk driver in Adenhart case • Nick Adenhart and two others killed, driver has severe injuries • Andrew Thomas Gallo has pled not guilty • BAC = 0.16 for drunk driver in Mazer case • Barry Mazer and his 2-year-old daughter were killed • David Whiting sentenced to 35 years

  5. What Can You Do To Promote Responsible Drinking? • Be Proactive to Anticipate Problems • Engage ALL Organizations and Employees • Open dialogue with concessionaire • Sharing responsibility • Document Efforts – • External: Signage for Policies • Internal: Tracking System for Incidents and Modifications • Maintain Focus – not a one-time fix

  6. Reasonable Efforts • Training ALL facility employees in effective alcohol management • Defining, communicating, and enforcing Code of Conduct and alcohol service policies • Documentation of violations • Roving alcohol enforcement teams • Strengthen relationship with liquor control agencies • Tools for guests to support your efforts

  7. Training In addition to this training session, you will be reminded of our alcohol service policies at each event you work. Your supervisor will review the stadium’s policies and state laws regarding alcohol sales and service. You will then be asked to sign off on the policies – acknowledging that you completely understand and agree to abide by all rules and regulations. If you ever have any questions or concerns, you should speak with a Stadium Food & Beverage manager or supervisor.

  8. All Sports & Entertainment Employees TEAM-Certified As of April 2009 Sodexo Operations ARAMARK Boston Culinary Centerplate DNC Sportservice Diamond Creations In-house Levy Restaurants Total

  9. NFL Stadium Employees TEAM-Certified As of April 2009 Concessions Concessions Operations Operations

  10. NFL Alcohol Policies

  11. Pictures of signage Besides posted signs, announcements may be heard and policies viewed on the video boards periodically throughout the game.

  12. Documentation If an alcohol related incident occurs, an incident form should be completed with as much factual detail as possible and turned into your supervisor at the end of the event. Documentation helps us by: Providing information about steps taken during an incident Protecting the facility and employees from untrue claims Enabling us to track trends and implement policy and training changes, if necessary Incident forms are stocked in each location.

  13. Key Questions • ID checking – who is responsible? • What to do when… • Underage fans are observed purchasing alcohol or drinking? • A fan is observed with more than 2 alcohol servings? • A fan shows warning signs of impairment entering the facility? • A fan shows warning signs of impairment inside the stadium? • When do you cut-off consumption but still allow fan to remain in stadium? • What incidents are considered worthy of documentation? • Do you track the positive alcohol management efforts?

  14. RESPONSIBILITY HAS ITS REWARDS • 140,000 fans participated in 2008 • Top 5 NFL teams for Designated Drivers • Baltimore Ravens • Detroit Lions • San Diego Chargers • Tennessee Titans • Washington Redskins • Arizona Cardinals and Pittsburgh Steelers Designated Drivers for the Season attended Super Bowl XLIII • Seattle Seahawks Designated Driver for the Season attended 2009 Pro Bowl

  15. NFL Teams with Fan PSAs Buffalo Bills Chicago Bears Cincinnati Bengals Green Bay Packers Minnesota Vikings Philadelphia Eagles San Diego Chargers NFL Teams Planning to Film PSAs in 2009 Arizona Cardinals Denver Broncos Detroit Lions Houston Texans Seattle Seahawks RESPONSIBILITY HAS ITS REWARDS

  16. Partners DNC Sportservice MillerCoors IL DOT IL LCC Goal: 10,001 Designated Drivers Program: T-Shirts for first 100 designated drivers Keys unlock prizes for all 1 grand prize Web site tracks progress Chicago Bears Promotion – You Hold the Key. Never Drive Drunk.

  17. Fans Don’t Let Fans Drive Drunk • New PROACTIVE communications strategy • Message on all alcohol cups in all NFL stadiums • Electronic press kits to be sent to all print, radio, TV, and Web media in all NFL markets • National news release • Local news release • Customized message points for each NFL team • NFL Network mentions, commercial lead-ins • NFL.com link to fansdontletfansdrivedrunk.org

  18. Fans Don’t Let Fans Drive Drunk Carolina Panthers Beer Cup Design Green Bay Packers Beer Cup Design ARAMARK Cup Design

  19. When Everyone Takes ResponsibilityEveryone Wins Todd Smoots Stadium Food & Beverage Bank of America Stadium 704-358-7144 smootst@panthers.nfl.com Jill Pepper TEAM Coalition 703-647-7431 jill@teamcoalition.org

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