Mobile rising • More demand for news • News isn’t making the money –tech. 68 percent of ad money going to Google, Facebook, AOL, Microsoft or Yahoo
Data • 44 percent of adults now have smartphones • 1 in 5 owns a tablet • 27 percent (half with smartphones) get news on their phones • 80 percent also get from traditional
Work v home • Desktops at work • Skimming • Tablets at home • More in-depth
Bedtime • Tablet owners are grabbing them before bed • Reading tomorrow’s news • More time • More sessions • More articles • Tablet=deeper reading • Will that help advertisers?
Paywalls making traction • 150-11 percent of surviving newspapers moved to paywall • At least 100 expected to go soon • NYT has been a success – 400,000 new online subscribers. Have added to the bottom line
COAX model • Don’t lose casual viewers
A matter of survival • As print ad revenue shrinks an average of 15 papers have vanished each of last five years. • Many will skip at least one day of weekend
Online ad not making up • For every $1 news industry gains digitally, it loses $10 in traditional
Privacy • Privacy becoming a larger issues. Impact on news is uncertain • Two-thirds of Americans unhappy with targeted advertising • Younger audiences less bothered • Concern may ease or grow over time
News industry not targeting • They lack the engineering expertiese • They lack the sales force • Concerned about the ethics and about alienating audiences • News is leaving money on the table
Social Media • Facebookv Twitter • Data doesn’t support idea everyone getting news from “friends.” 9 percent “very often” follow • More Facebook (7) v. Twitter (3 percent) • You can see just a little overlap. Not much • Twitter people are young males
Social media is ALSO • In addition to the news they get elsewhere, not in place of • It is supplemental • They think they would have gotten the news anyway
Audience • Most audience losses stopped • But gains were minimal for some • Web continues growth (online up 17 percent) • Network up 4.5. • Local, radio, cable. 1 percent • Newspapers down 4 percent
Legacy media are getting some of that growth • 17 or 25 top news sites are legacy news sites • If you add in aggregators, over 20 of top 25
Audience: TV • Counterintuitive: TV viewership increased last year • Major news events: Arab Spring, Tucson shooting, Tsunami. It was a big year for news! • Last big uptick was after 9/11 • Long term trend still not optimistic • Local TV increased in early morning and late evening. Time shifting. 4:30 a.m. viewers quadrupled
Audience: Cable • CNN ended a 10-year decline in audience. Up 16 percent in prime time • MSNBC growing. Big increase in daytime. • Fox shrinking for second year in a row.