Pew Research Center’s State of the News Media 2010 • Tom Rosenstiel, PEJ Director
Pew Research Center’s Direction of Journalism Today
Pew Research Center’s What Change Has Helped Coverage? Change in Staff Structure, Management Change in Culture in Newsroom Increased Use of Internet Resources People Doing Many Jobs Adding Digital Journalists Adoption of New Technologies Partnerships
Pew Research Center’s • “We have a clearer sense of mission,” one editor offered at the end of the survey. • “Creating a more flexible culture [and] a greater sense of urgency has strengthened our journalism,” volunteered another. • “I am excited and optimistic about the future of journalism. We have never had as many readers. And we have the tools to deliver stories … on different platforms in multiple forms,” said another.
Pew Research Center’s Is Internet Changing Values of Journalism? 70% Internet is changing the values of journalism 62% 60% Journalism’s values are transferring to the Internet 59% 53% 50% 46% 40% 40% 36% 30% 20% 10% 0% Newspaper Executives Broadcast Executives TOTAL
Pew Research Center’s Newspapers Have More Unique Content% of Unique information in All Content
Pew Research Center’s Who Reports New Information?% of Stories with New Information in Baltimore Study Print Local TV Niche Media Radio New Media
Pew Research Center’s Top News Websites By Category Newspapers Online Original Content Aggre- gators Magazines Network/ Local TV Inter- national Cable TV Radio Wire Service
Pew Research Center’s People Access Multiple Sources Daily
Authentication A Watch dog Witness Bearer Forum Leader Sense Making Smart Aggregation Empowerer Pew Research Center’s Seven Functions of 21st Century Media
Newspaper Executives Broadcast Executives Pew Research Center’s Staffing Changes in Last Three Years 100% 90% 92% 80% 70% 60% 59% 50% 40% 30% 20% 22% 15% 10% 3% 2% 0% Cut back on news staff Added news staff Remained about the same
Pew Research Center’s Effects of Staff Cutbacks Staff Now too Small to Do More than the Minimum Level of Reporting Staff Now So Small that it Cannot Meet the Needs of our News Operation Staff Leaner than Ideal but Can Do the Job Well Staff Still Plenty Big to do the Job
Pew Research Center’s Revenue Sources Being Pursued Now Display Ads Revenue from Non-News Products Specialty Micro News Products Local Search Subscription “Paywalls” Transaction Fees from Online Retail Aggregator Fees
Pew Research Center’s Serious Reservations About Funding % With Highest Level of Concern Direct Subsidies Interest Groups Government Tax Private Donations Nonprofit Foundation
Pew Research Center’s What Function Does Your News Operation Have in Your Community? • News operations as Knowledge companies? • Are there new knowledge products you can create? • Are there new or targeted audiences for these?