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Facebook : How? And Why? For the Public Sector Dan Slee Comms2point0

Facebook : How? And Why? For the Public Sector Dan Slee Comms2point0. In 1982 . Greetings from Brisbane. In 2012 . Facebook : Why?. Social Media : Why?. Statistics. 30 million on Facebook. Source: Facebook February 2012. 20 million on Twitter. Source: Semiocast , January 2012.

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Facebook : How? And Why? For the Public Sector Dan Slee Comms2point0

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  1. Facebook: How? And Why? For the Public Sector Dan Slee Comms2point0

  2. In 1982...

  3. Greetings from Brisbane

  4. In 2012...

  5. Facebook: Why?

  6. Social Media: Why?

  7. Statistics... • 30 million on Facebook • Source: Facebook February 2012 20 million on Twitter • Source: Semiocast, January 2012 • 7.9 million on LinkedIn • Source: Umph, September 2012 • 10 million daily newspapers • Source: Wikipedia, February 2012

  8. http://www.flickr.com/photos/usnationalarchives/4272512102/sizes/l/in/photostream/http://www.flickr.com/photos/usnationalarchives/4272512102/sizes/l/in/photostream/

  9. http://www.flickr.com/photos/garryknight/6818061369/sizes/l/in/photostream/http://www.flickr.com/photos/garryknight/6818061369/sizes/l/in/photostream/

  10. “Many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse.” - Clay Shirky, New York University (NYU) as a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute, December 2011

  11. “People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.” - Adrian Short, web developer

  12. Facebook: Stats

  13. Facebook: Why? http://visual.ly/facebook-vs-television

  14. Facebook: Why? http://visual.ly/facebook-vs-television

  15. Birmingham... 633,940 in 16km

  16. Birmingham... 633,940 in 16km Exeter 83,520 in 16km

  17. Rochdale 25,960 in 16km Birmingham... 633,940 in 16km Exeter 83,520 in 16km

  18. Facebook: How?

  19. Facebook: How? 44 pieces of strategy 7

  20. 44 Share the sweets 1

  21. 44 Who should use Facebook? 2 People should

  22. inform communicate, listen so people can report problems to test the temperaturefor feedback to show people what your area looks like to answer problems to tell people that you don’t just do waste collection for grit alerts for crisis commsto show people you are human for every day things road closures medical advice fire alerts safety messages tide warnings, health warnings, for Q&A sessions, for driving traffic for showing pictures for praise for engagement for telling people you carry out noise tests on cockerels at 6amfor FOI requests for press releases for blogs for reminding people, for telling people useful things, for letting them know, 44 3 Twitter is not a golden bullet (but it is a bullet)

  23. 44 Use many Facebook pages 4

  24. 44 Don’t use 3rd party apps 5

  25. 44 Be connected 6

  26. 44 Go out onto Facebook 7

  27. 44 Go out onto Facebook 7

  28. 44 Go out onto Facebook 7

  29. 44 Go out onto Facebook 7

  30. Facebook: How? 5 fundamental rules of social media

  31. 1. Be Social

  32. 2. Be a Sharer

  33. 3. Be Connected

  34. 4. Be Timely

  35. 5. Be Informative

  36. Be social

  37. Be social

  38. Be social

  39. Be social

  40. Be social

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