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Membership Growth Strategy for Future Success

Chapter development plan targeting high school prospects in Utah, with incentives for membership growth and strategic message delivery through various channels for mentorship and training. Recognitions include awards and traveling trophy for top-performing chapters.

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Membership Growth Strategy for Future Success

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  1. Existing Chapters

  2. Existing Chapter Plan Situation Analysis Membership Plan Incentives Delivery Recognition • 2055 Members – Up 22% • Membership Goal – 2261 • 2010 Average Size – 41.9 • Best year ‘98 – 2528 • ‘98 Average Size – 60.2

  3. Incentives • Chapters above 100 receive one slot to ICDC • Chapters that double membership receive one slot to ICDC • Ping Pong Promo – Chapters receive 1 ball for every member more than the previous year.

  4. Message Delivery • Fall Conference presentation • Email • Website • Facebook

  5. Recognition • Fall Conference – Last year recognition • State Conference – Framed certificates • Website – Highlight goal achievers • Travelling Trophy – Largest chapter • Letter to principal – Board & State Advisor

  6. Chapter Development

  7. Chapter Development Plan Situation Analysis Development Plan Targeted prospects FLC or State Experience Message delivery Mentoring • 49 Chapters – Up 3 • Chapter goal – 59 • Utah High Schools – 110

  8. Targeted Prospects Salt Lake Area Logan & St. George Pineview Snow Canyon Deseret Hills Dixie Piute Logan Mountain Crest • Herriman • Lone Peak • West Lake • American Fork • Juan Diego • Judge Memorial • Park City

  9. Audience • Administrators • Teachers • Students

  10. FLC or State Experience • Free trial for 3 prospective chapters • Must register 10 members • Assign mentor at conference

  11. Message Delivery • Website – membership landing page • Direct mail • Phone calls • Emails • Personal visits • USOE Visit

  12. Mentoring/Training • Summer Conference • USOE in-service • Advisor training day • Board involvement

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