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Presidents and Governors Forum 2013

Fundraising and Sponsorships. Presidents and Governors Forum 2013. FOUNDATION HISTORY AND MISSION. Founded in 1994 501(c)(3) organization Original purpose: to purchase, finance, and renovate new ASCE Headquarters building

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Presidents and Governors Forum 2013

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  1. Fundraisingand Sponsorships Presidents and Governors Forum 2013

  2. FOUNDATION HISTORY AND MISSION Founded in 1994 501(c)(3) organization Original purpose: to purchase, finance, and renovate new ASCE Headquarters building Mission: to provide support, through fundraising and philanthropy, for programs and initiatives that enhance quality of life and promote the civil engineering profession.

  3. What We Fund

  4. Fundraising Programs Annual Appeal Dues Check off Major Gifts Planned Giving Foundation and Corporate Grants

  5. THE BASICS AND THE PLAN The Plan • Define the funding need • Develop a plan • Develop a case for support • Track, monitor and evaluate The Basics • Fundamental principle of fundraising • People give to people • Ask the right person, at the right time, for the right amount! • Thank your donors again--and again!

  6. SPONSORSHIPS Guiding Principles: Uphold ASCE’s mission and constituent trust Enhance and complement ASCE brand Substantially benefit all parties involved: ASCE, members and supporting organizations ASCE: Incremental revenue to support mission Members: Enhanced experience/services SupportingOrganizations: Valuable marketing platform

  7. SPONSORSHIPS Value: Organizations Are Seeking To: • Showcase industry leadership • Enhance professional credibility • Gain access to decision-makers • Collaborate with thought leaders • Offer professional development to staff • Recruit students and young professionals

  8. SPONSORSHIPSMechanics: • Establish a sponsorship committee • Develop sponsorship opportunities • Assign dollar amounts to opportunities based on visibility and value to sponsor not the cost of the event • Develop a prospect list • Identify the right person to make the ask • Fulfill commitments • Thank your sponsors! • Ask them again next year.

  9. DEFINING YOUR CASE FOR SUPPORT • Describe your cause or case • Relate it to your community • Demonstrate it as real • Convince the donor that the cause is worth supporting • Explain how the funds will be used • Create a sense of urgency

  10. SAYING THANK YOU You can never say thank you enough Send your thank you in a timely manner Recognition at your events Cultivation for future gifts

  11. HOW THE FOUNDATION CAN HELP We can provide best practices documents We can provide fundraising and stewardship examples We can provide feedback on your materials Reach out to us with questions!

  12. Foundation Staff Christine Williams, CFRE Executive Vice President 703/295-6346 Fred Spaziani Sr. Manager, Operations 703/295-6348 Natalie Zundel Sr. Manager, Major Gifts 703/295-6347 Liz Vander Leeuw Annual Giving Manager 703/295-6461 Caitlin Toynbee Development Coordinator 703/295-6445 Sarah Holzman Development Assistant 703/295-6092 www.asce.org/foundation

  13. Thank you!! Questions????

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