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WAR AND PEACE Chapter One

WAR AND PEACE Chapter One. By Diana Gordon & Jimmy Miller. Business is War?. Traditional way of thinking Win-Lose Have to beat the competition Earn the most money Retain the most customers War actually makes everyone involved lose “It is not enough to succeed. Others must fail.”

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WAR AND PEACE Chapter One

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  1. WAR AND PEACEChapter One By Diana Gordon & Jimmy Miller

  2. Business is War? • Traditional way of thinking • Win-Lose • Have to beat the competition • Earn the most money • Retain the most customers • War actually makes everyone involved lose • “It is not enough to succeed. Others must fail.” - Gore Vidal

  3. Business is Peace? • Less famous idea • Win-Win • When others succeed, you will too • Work together • “You don’t have to blow out the other fellow’s light to let your own shine.” - Bernard Baruch

  4. Compromise:Co-petition • Business encompasses both War and Peace • Goal: Do well for yourself • Concurrent war and peace • Compete enough to retain market share but don’t take it all • Cooperate with out losing sight of your own needs and vision • “You have to compete and cooperate at the same time.” - Ray Noorda

  5. What is Game Theory? • Analysis of a situation involving conflicting interests in business in terms of gains and losses among opposing players. • Focuses directly on finding the right strategies and making the right decisions.

  6. Formulation of Game Theory • 1944 – John von Neumann and Oskar Morgenstern published their book Theory of Games and Economic Behavior. • Now it is transforming the field of business strategy. • Real Value of game theory for business comes when it is applied to the interplay between competition and cooperation.

  7. What Game Theory Has to Offer • Particularly effective when there are many interdependent factors and no decision can be made in isolation from a host of other decisions. • It breaks down the game into its key components and helps you see what’s going on and what to do about it.

  8. What Game Theory Has to Offer • Valuable tool to share with others in your organization. • Common language for discussing alternatives • Helps build a consensus • Approach you can expand and build on • Dynamic: way of thinking that survives changing business environments

  9. Conclusion • Can suggest options that otherwise might never have been considered. • Makes it possible to see aspects of the situation that would otherwise have been ignored. • Chapter 3 introduces game theory and its five elements: Players, Added Values, Rules, Tactics, and Scope (PARTS).

  10. Conclusion • To change the game, you have to change one or more of the five elements (the PARTS). • So…since all the elements in the game of business are constantly changing, you must need a business strategy that can adapt to changes.

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