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INIS Web Analytics

INIS Web Analytics. 13th Joint INIS/ETDE Technical Committee Meeting 20-21 October 2011, Vienna, Austria. Dmitri Mironov. INIS, Software Development and Support Group, Software Engineer. What is Web Analytics?. “Web Analytics is:

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INIS Web Analytics

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  1. INIS Web Analytics 13th Joint INIS/ETDE Technical Committee Meeting 20-21 October 2011, Vienna, Austria Dmitri Mironov INIS, Software Development and Support Group, Software Engineer

  2. What is Web Analytics? • “Web Analytics is: • the analysis of qualitative and quantitative data from your website and the competition, • to drive a continual improvement of the online experience that your customers have, • which translates into your desired outcomes (online and offline).” • Avinash Kaushik • “Web Analytics 2.0”

  3. What Does Web Analytics Do? It answers these questions: • Who is coming to our website and why? • How can we get more of these people? • What are they doing (trying to do)? • What is the gap between what they are doing and the ideal? • What are ways we can close the gaps?

  4. What Does Web Analytics Do? (cont.) It allows us to: • Measure a variety of metrics: visits and new visits, pageviews and time on page, bounce rate and exits, etc. • Study visitor, navigation, and traffic patterns • Analyse site search pattern • Determine if your site has reached success

  5. Our Tool Analytics: • External to our servers • Offered free by Google • Excellent graphical representation of data • Highly customizable and rapidly evolving • Provides marketing-based analysis • Allows several tracking codes on the page

  6. Where Do We Use GA? Google Analytics tracks three our sites: • INIS Collection Search • INIS website on iaea.org • Members’ Area part of INIS website

  7. How Do We Use Google Analytics? Initial actions: • Configure Google Analytics profiles • Configure tracking code and tag pages • Analyse collected statistic • Fix issues on the site • Configure reporting features

  8. INIS Web Analytics INIS Website

  9. INIS website: Visitors

  10. INIS:Who is coming to our website? Visits in 2011

  11. INIS:Who is coming to our website?

  12. INIS:Who is coming to our website?

  13. INIS website: What are visitors doing?

  14. INIS Web Analytics INIS Collection search

  15. INIS Collection Search: Visitors

  16. INIS Collection Search vs. IODB

  17. Using GA with INIS Collection Search Specific ICS features: • Distributed application • Hosted on IAEA’s servers • Data centric • A few pages • Can be accessed directly from external site

  18. Using GA with INIS Collection Search Points of interest: • Visitors • NCL Downloads • Search patterns • In-page behaviour Actions: • Track On-Site Search • Configure Event Tracking • Setup In-Page analytic • Segmentation • Provide no direct links to crawlers and aggregators • Track “off-line” requests

  19. ICS: Did They Search? Visits Without search With search

  20. ICS: What Did Visitors Search For?

  21. ICS: Who is coming to search?

  22. ICS: What are they doing on page?

  23. Thank you!

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