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Our Team

This document explores the segmentation of the domestic travel market in Queensland, identifying six distinct segments. The Sanctuary Eco-Retreat targets four of these segments, aligning with its brand values and commitment to accessibility. By understanding these segments, The Sanctuary can tailor its offerings and marketing strategies to better meet the needs of potential visitors, ensuring an inclusive and appealing retreat experience.

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Our Team

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  1. Our Team

  2. Packaging

  3. Tourism & Events Queensland (n.d) identify the domestic travel market into 6 segments, The Sanctuary Eco-Retreat appeals to 4 of these segments:

  4. Our Brand

  5. Accessibility

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