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FOCUSING ON NON-PROFESIONAL DATA USERS

This presentation by Aija Zigure, President of the Central Statistical Bureau of Latvia, at the 56th SPC/91st DGINS Conference, delves into the distinctions between professional and non-professional data users. It explores how different user groups comprehend and utilize statistical information, emphasizing tailored communication strategies to enhance understanding. The presentation highlights methods for effective data dissemination, cooperation with educational institutions, and targeted solutions to meet the unique needs of diverse data users, especially entrepreneurs.

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FOCUSING ON NON-PROFESIONAL DATA USERS

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  1. FOCUSING ON NON-PROFESIONAL DATA USERS AIJA ZIGURE President, Central Statistical Bureau of Latvia 56th SPC/91st DGINS Conference 25-27 May 2005 Copenhagen, Denmark

  2. defining of professional and non-professional users Who is a professional and who is not? how to communicate with non-professional data users different approaches in the presentation of statistics the CSB solutions in communication with different groups of non-professional users CONTENTS OF THE PRESENTATION 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark

  3. a professional statistical data user: is able to use theoretical and practical methods of the statistical data analysis a non – professional statistical data user: decisions and evaluation of the situation are based on the conclusions drawn by others – information prepared by the professionals WHO IS A PROFESSIONAL AND WHO IS NOT 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark

  4. MORE PROFESIONAL LESS PROFESIONAL Other data producers Central government institutions Municipal organizations Research/Educational establishments Mass media Librarians Society in general Professionalism in the branch Professionalism in statistics Students/pupils Data users by different level of comprehension of statistics a homogenous comprehension Entrepreneurs a diverse comprehension a remarkably diverse comprehension EVALUATION OF PROFESSIONALISM OF STATISTICAL INFORMATION DATA USERS 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark

  5. different groups of users – different data dissemination forms levels of the demand basic information for the general public standard information requirement customer - specific data analysis information scope according to the target group requirements DEMAND FOR STATISTICS 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark

  6. the balance of elements the text, tables and graphs short analysis what about a special version of metadata types of publications: targeted to main user groups PRESENTATION AND DISSEMINATION OF STATISTICS 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark

  7. contacts with mass-media special dissemination solutions and methods targeted at data users in regions of Latvia cooperation with educational establishments central government institutions and municipalities – the key user group entrepreneurs specific business interests – requests for tailor made data sets CSB SOLUTIONS FOR COOPERATION IN PRACTICE 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark

  8. Thank you! 56th SPC/91st DGINS Conference, 25-27 May 2005, Copenhagen, Denmark

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