New Opportunities for Tomorrow’s Colleges in a world of e-businesses

1. New Opportunitiesfor Tomorrow’s Collegesin a world of e-businesses A Presentation by David G. Brown, Dean, International Center for Computer Enhanced Learning Wake Forest University @ IBM’s Briefing for Higher Education Executive, Palisades, N.Y. July 26, 1999

2. New Day!Our Heyday!

3. New Day: Times of Rapid Change • Universal Access to the Network • From Access to Filtering a Flood of Info • Geographic barriers gone • Asynchronous Interaction • Multimedia Learners • Information Filtering Agents

4. New DayBig Changes for Higher Education Democratization of Access (Ubiquity) Democratization of Usage (Course Shells)

5. New Day!Our Heyday! Why Heyday?

6. Heyday Because--- Universities Survive Change • 67 of the 74 oldest organizations! • Distribute authority • Tolerate Kooks • House young people with fresh ideas • House bright people with diverse views • Employ knowledge fountains

7. What does our own training and experience teach us about doing e-business in a world newly enriched by information? Provost and President--- Drake, Miami of Ohio, Transylvania, UNCA, Wake Forest Dean ICCEL Wake Forest Economist-- Princeton UNC CH 1998- 1958-67 1967-1998 YOUR TASK: Make Your Own Chart, Then List 3 Ideas about E-Business in Universities that emerge from your training/experience!

8. The economist in me says that doing business in an info-rich society will be different • Better informed buyers (web browsing) • Better informed sellers (metadata) • More data-based decisions • Faster cycle times • Less geographic loyalty • More interactive transactions • More customization • More specialization (& outsourcing)

9. Thinkpads for all New Every 2 Years Own @ Graduation Standard Template IGN for Faculty Keep Old Computers 75% CEI Users +15% Tuition 4 Year Phase In THE WAKE FOREST PLANF96:IBM 365XD, 16RAM, 100Mhz, 810MB, CD-ROM, 14.4 modemF97: IBM 380D, 32 RAM, 130Mhz, 1.35GB, CD-ROM, 33.6 modemF98: IBM 380XD, 64 RAM, 233 Mhz, 4.1GB, CD-ROM, 56 modemF99: IBM 390, 128RAM, 333 Mhz, 6 GB, CD-ROM, 56 modem 1999 Software Load Netscape 4.5, Dreamweaver 2, SPSS 9, Maple V 5.1 Windows 98, MS Office Prof 97

10. Computers Enhance My Teaching and/or Learning Via-- Presentations Better--20% More Opportunities to Practice & Analyze--35% More Access to Source Materials via Internet--43% More Communication with Faculty Colleagues, Classmates, and Between Faculty and Students--87%

11. Computers allow people---- • to belong to more communities • to be more actively engaged in each community • with more people • over more miles • for more months and years • TO BE MORE COLLABORATIVE ICCEL -- Wake Forest University, 1999

12. With Ubiquity---The Culture Changes • Mentality shifts-- like from public phone to personal phone. • Teaching Assumptions shift-- like from readings are on reserve to everyone owns a copy of his/her own. • Timelines shift-- like from “our class meets MWF” to “we see each other all the time and MWF we meet together” • Students’ sense of access shifts-- like from “I can get that book in the library” to “I have that book in my library.” • Relationships shift-- like from a family living in many different states to all family members living in the same town

13. Examples from My Own Class • 1247 e-mails • Cybershow • One Minute Paper • Computer Tip Talk • Joint Editing

14. Beliefs of 91/93 Vignette AuthorsPedagogy and Philosophy • Interactive Learning • Learn by Doing • Collaborative Learning • Integration of Theory and Practice • Communication • Visualization • Different Strokes for Different Folks From Interactive Learning Forthcoming June, 1999 From Anker Publishing David G. Brown, Editor ICCEL -- Wake Forest University, 1999

15. The educator in me says that doing business in an info-rich society will be different • More Communication • More Community Loyalty • More Collaboration • More Customization • More Interactivity

16. New Opportunitiesfor Tomorrow’s Collegesin a world of e-businesses

17. The New Business Environment • Many Tightknit Communities. Customer Affinity and Bargaining Groups • Interactivity Expected. Between customer and vendor and among vendors’ customers • Information Filters Everywhere. Challenge is gaining and maintaining customer attention • Worldwide Specialization. Geography less relevant.

18. What Business Am I In? Primary: Linking trusting clients with the best educational resources and motivating them to use them. Consolidator! Secondary: Creating educational resources for other “consolidators” to buy Tertiary: Selling auxiliary services such as meals, overnights, t-shirts, mailing lists Your Task: Are these your businesses? If not, what are?

19. Therefore, I should--- • Focus on my comparative advantages • Strengthen ties with my natural constituencies • Partner with organizations that can provide outsourcers who understand my infrastructure • Build a reliable infrastructure • Enable my “team” to be interactive 7x24 Your Task: You get to sit out this one!

20. Specific Actions to be Taken--- • Empower employees with equipment, training, and support (democratize) • Partner with “IBM” • Adopt “infrastructure” usable by my clients • Use fast-loading webpages that fit all screens • KISS (both producer and client) • Collect and use Metadata • Test how easily search engines find you • Trade referrals with other sites YOUR TASK: Extend this List!

21. More Specific Actions-- • Create & Join Community Networks • Act on the 80/20 and 20/80 assumption • Customize service to natural constituency • Nurture My Clusters of Learners • Offer e-mail forwarding for life • Use headliners to attract loyalty to site • Build monitored LISTSERVS-- especially before enrollment and after graduation • Presume that all information will be shared

29. Basic Themes • Heyday • Communication • Customization • Collaboration • Community • Interactivity • Know What Business You’re in

30. David G. BrownWake Forest UniversityWinston-Salem, N.C. 27109336-758-4878email: brown@wfu.eduhttp//:www.wfu.edu/~brownfax: 336-758-4875