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Explore our innovative business model leveraging live events, sponsorships, merchandise, and pay-per-view to drive revenue. Learn how we maintain a competitive advantage through unconventional leadership, strategic alliances, and high entry barriers.
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Business Model • How do we make money? • Live Events • Sponsors • Merchandise • Pay-per-View (5 million purchases in 2006) • How do we maintain competitive advantage? • Unconventional Leadership • High barrier for entry • Purchased Japanese competitor • Strategic alliance with Spike TV