1. Management Tools for Data Center Physical Infrastructure Pressures from new IT technology Keeping up with complex system changes Staying in control of capacity, energy, and availability

2. Software is more effective than manual methods for managing STRANDED CAPACITY Management challenge: EFFICIENCY Reduce STRANDED CAPACITY Capacity you pay for but can’t use Got POWER ? … but not enough COOLING or SPACE Smart MANAGEMENT can find it Got COOLING ? … but not enough POWER or SPACE Got SPACE ? … but not enough POWER or COOLING

3. Complete Basic Elements of a comprehensive management system Data Center Physical Infrastructure Management™ (DCPIM) • Predictive simulation and modeling • Accurate simulation of real-time data • Capacity management • What-if analysis 4 3 • Centralized monitoring • Unified view from anywhere • Real-time data • Vendor neutral • Inventory management • Inventory • Work flow 2 • Device monitoring • Lowest level management at the device • Network management cards 1

4. Software is more effective than manual methods for managing COMPLEXITY Add a server:More complex than it seems Management challenge: ADD NEW EQUIPMENT WHERE TO PUT NEW SERVER?

6. Software is more effective than manual methods for managing DYNAMIC LOADS Dynamic loads Management challenge: DYNAMIC LOADS High-density “hot spots” can vary in both power density AND location Smart MANAGEMENT can track it AFTER virtualization BEFORE virtualization Migrating high-density loads Constant loads

8. Energy constraints and rapid IT developments demand smart management to reduce waste and stay in control The old days are over When density was low, energy was cheap, and management tools didn’t exist, the paradigm was... • Overprovision power and cooling to be “safe” • Spread loads out • Overspend on capital investment in equipment • Pay maintenance contracts on unused equipment • Ignore low operating efficiency and high fixed cost from underloading

9. Software is more effective than manual methods for helping you RUN LEAN Management challenge: EFFICIENCY Maximize use of your capacity Smart management lets you safely “run lean” ManagedLEAN, EFFICIENT UnmanagedWASTEFUL Existingpower/cooling capacity MINIMIZE excess power/cooling capacity Excess power/cooling capacity Oversizing = WASTE MAXIMIZE how much IT equipment you can run with the same power and cooling MANAGE your way to fuller uitilization of capacity IT equipment’s consumption of power/cooling capacity

10. IT Software layer X IT Hardware layer The hard way DCPI Layer Both can view DCPI through here ManagementSuite • Dedicated • Pre-built • Quick setup X Building layer The hard way Why not use your “enterprise” or building management system ? “Out-of-the-box” eliminates custom programming headaches Custom programming ? To create “IT view” of DCPI EnterpriseManagementSystem BuildingManagementSystem ? To create “facilities view” of DCPI Custom programming

11. and COOLING infrastructure POWER Managed power and cooling frees the IT layer to do the REAL work of the data center Free the IT layer … with lean, smart infrastructure Smart management can monitor, analyze, model, and forecast, so you can … • Align capacity with demand At row, rack, and server level • Reduce power consumption of power/cooling infrastructure • Right-size power/cooling infrastructure Reduce wasteful excess capacity UNMANAGED infrastructure • Capacity “tight spots” • Unusable (stranded) capacity • Lower the electric bill • Free up power/cooling for more IT • Increase DCiE (power/cooling efficiency) MANAGED infrastructure

12. Toward the future … Join us for the next step in data center management Brownout mandate:Cut building power by 25% ! Enterprise IT management systems (EMS) SNMP Got extra power at racks 35 and 87 – what’s riding on them? Running financials on 87, but you can have 42 SNMP We can lower lighting and raise AC to 80º - that’s 12% SNMP SNMP Building management systems (BMS) AC supply is at 60º -- raise it to 68º Partnerships with EMS and BMS providers will provide cross-layer coordination

13. White paper 150 Data center managementSummary