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Toys R Us vs. KB Toys

Toys R Us vs. KB Toys

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Toys R Us vs. KB Toys

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Presentation Transcript

  1. Toys R Us vs. KB Toys Group 3 Jess Myers Mike Perdomo Chris Corkery Steve Glichoski Sandy Chang

  2. Overview • Market Segmentation • Geographic and Demographic • Mass Marketing and Multisegment Marketing • Product • Place • Price • Promotion

  3. Geographic Common Bases for Segmenting Markets Behavioral / Product Usage Demographic Psychographic Market Segmentation Courtesy of Prof. Brunel’s Lecture

  4. The Products- Toys and Games • Selection • Quality • Service

  5. The Place and The Price • Mall vs. Plaza • Neighborhood • Surrounding Stores

  6. The Promotions • Sales • Signs • Displays • Trail Toys

  7. In Conclusion… • Market Segmentation • Geographic and Demographic • Mass Marketing and Multisegment Marketing • Product • Place • Price • Promotion

  8. Thank You ?????????Questions?????????