INTRODUCTION “Adversity causes some men to break; others to break records.”-William Arthur Ward
INTRODUCTION Today, Mr. Scott is an award-winning wheelchair bodybuilder, champion ballroom dancer, certified fitness trainer, motivational speaker, and Founder, CEO, and President of Wheelchair Athletics. Active high school athlete Nick Scott was confined to a wheelchair after a devastating car crash.
PROJECT OVERVIEW Wheelchair Athletics’ ongoing mission is to provide both the physical and psychological support needed to give disabled people the confidence and independence they deserve, and the help they need to face their challenges and overcome what might seem to be insurmountable barriers. Our next project: a new nonprofit, wheelchair-accessible gym in Kansas City.
GYM FEATURES The WCA gym will operate an amenity-rich, membership-based fitness club open to both disabled and non-disabled individuals. • Basketball courts • Group exercise room training • Yoga area • Locker rooms • Spin room • Strength circuits • Free weights • Multi-station weights • Single strength machines • Benches and weight racks • Plate loaded machines • Hyperbaric chambers • Hydro-massage beds • Hypoxico altitude training systems • Group cycling bikes • Elliptical cross trainers • Exercise bikes • Steppers and climbers • Swimming pool • Raquetball courts All business proceeds will be used to sustain operations, expand the nonprofit foundation, and support disabled athletes.
GYM & COMMUNITY PROGRAMS Seminars: Used not only as a means of generating funds to support the gym’s operations, but also as a valuable marketing tool. Donations: The Organization will host a donation site for used clothing, household goods, and other merchandise. Fitness Training: Nationally certified Personal Trainers will assist members in reaching their fitness and weight loss goals. Health and Wellness Services: By establishing baseline fitness measurements, members can accurately plan and track progress. Camps: Through a wide range of wheelchair-specific activities and mindset-expanding programs, we will help those in wheelchairs set and achieve goals so they can become their best possible selves. Sports and Recreation: Kids will learn positive behaviors, explore their unique talents and interests, and realize their potential. Volunteer Program: Ideal for individuals looking for opportunities to get involved in their community while gaining new skills.
KANSAS CITY 2 million residents $136 million in annual fitness/recreation club spending
MARKET SEGMENTATION U.S. Gyms, Health Clubs, and Fitness Clubs
PHILANTHROPY In 2012, Americans gave $316.23 billion to charity, reports Indiana University’s Center for Philanthropy. WCA will work to connect with donors and benefactors interested in supporting its philanthropic mission, educational aims, and nonprofit status.
INDUSTRY Tanning: $5 billion in 2013 revenue; 0.7% annual growth predicted Smoothie bars: $1.8 billion in 2012; 2.2 annual growth Daycare: $46.6 billion in 2013; 2.7% annual growth Vitamins and supplements: $17.5 billion; 1.7% annual growth Personal trainers: $9.4 billion in 2012; 3.0% annual growth
COMPETITORS • Local non-profit organization • Upscale environment • Quality machines • Competitive membership rates • Handicapped accessible fitness center • Sustainable and energy-efficient • Broad range of on-site amenities • Numerous programs, classes, services • Revenue reinvested in the facility • Membership is meaningful • Attracts members based on shared vision and dedication to philanthropy • National chains • Upscale environment • Quality machines • Few distinguishing characteristics • Attract members based on price and convenience
OPERATIONAL GOALS • Develop a state-of-the-art facility that greatly exceeds minimal wheelchair accessibility requirements • Establish itself as a trusted and respected gym and fitness center • Create a facility culture that is focused on total body health and nutrition • Build a base of members that is large enough to sustain business • Sign up 15,000 members by end of Year 1 • Cultivate and nurture a base of donors who want to partner with WCAF • Enhance membership base to sustain the business and support its growth objectives
KEYS TO SUCCESS • Offering all nutrition, exercise, and equipment needs to achieve total body health in one location. • Building a strong network of support, membership, donors and volunteers through community education efforts. • Partnering with other local organizations and clubs in order to facilitate cooperation and serve communities that are in need. • Establishing sufficient financial resources through development and fundraising efforts.
MANAGEMENT • Nick Scott, Founder, CEO, and President • Brings an ideal combination of courage, common sense, and business aptitude as the face of a powerful new fitness brand. • Lucas Johnson • IT expert and valued technical partner. • Michael L. Walsh • Proven achievements in operational development, facilities management, and program direction. • Dan Caldwell • Co-Founder and President of athletic apparel company TapouT. • Mick Skinner • Top executive at Bodybuilding.com, the #1 bodybuilding website.
FOR MORE INFORMATION www.WheelchairAthletics.org Info@WheelchairAthletics.org