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Rockville Villages Communications

Rockville Villages Communications. Building support in the community. Rockville Villages Advisory Committee. Formed July 2014 to advise city and neighborhoods on villages First meeting convened by Community Ministries of Rockville (CMR) September 2014

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Rockville Villages Communications

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  1. Rockville Villages Communications Building support in the community Ann Seltz, Chair, Rockville Villages Advisory Committee

  2. Rockville Villages Advisory Committee • Formed July 2014 to advise city and neighborhoods on villages • First meeting convened by Community Ministries of Rockville (CMR) September 2014 • Attendees included a wide array of individuals and groups • Chaired by CMR Board member. Outreach and information support by CMR’s Elderly Ministries Program. Programming guided by Pazit Aviv • Meetings open to anyone interested inaging-in-place and/or forming a village in Rockville as well as any organization working with seniors Ann Seltz, Chair, Rockville Villages Advisory Committee

  3. Rockville Villages Communications Steps to successful communications • Define the mission • Define target audiences • Craft messages • Partner with appropriate organizations • Create communications plan • Execute Ann Seltz, Chair, Rockville Villages Advisory Committee

  4. Rockville Villages Advisory Committee Define the mission A mission statement is a written declaration of an organization's core purpose and focus that normally remains unchanged over time. Properly crafted mission statements: • Serve as filters to separate what is important from what is not • Clearly state which markets will be served and how • Communicate a sense of intended direction to the entire organization • Keep group focused and on track. Ann Seltz, Chair, Rockville Villages Advisory Committee

  5. Rockville Villages Advisory Committee Example • The mission for Rockville Villages is to: • Develop best practices for village formation • Recommend model for city-wide support for villages • Act as information resource to support village formation     Ann Seltz, Chair, Rockville Villages Advisory Committee

  6. Rockville Villages Advisory Committee Define the target audiences • Your neighbors • Families seeking care and support for parents and relatives • Agencies, nonprofits, for-profits that serve 60+ • Media your audience is likely to see • Others? Ann Seltz, Chair, Rockville Villages Advisory Committee

  7. Rockville Villages Advisory Committee Craft your message to each audience segment • Focus on what is important to each segment • Write in active voice • Make the message direct • Use clear and simple language • Be able to deliver each one automatically Ann Seltz, Chair, Rockville Villages Advisory Committee

  8. Rockville Villages Advisory Committee Develop partnerships with groups, agencies and organizations that can provide you with information and get your message out • Other neighborhood groups • City and county village coordinators • City and county agencies serving 60+ • Neighborhood police representatives • Nonprofits serving 60+ • For profits serving 60+ • Local media • Social media Ann Seltz, Chair, Rockville Villages Advisory Committee

  9. Rockville Villages Advisory Committee Create a communications plan Goal: To inform target audiences of your organization and to invite the widest possible engagement. Tools/materials Ann Seltz, Chair, Rockville Villages Advisory Committee

  10. Rockville Villages Advisory Committee Message Content Neighbors/Families • Information about meetings and events • Updates on progress • Request for volunteers • How to ask for help • General information about aging in place Partners • Services you need • Information about meetings and events • Update on progress • General information about aging in place Ann Seltz, Chair, Rockville Villages Advisory Committee

  11. Rockville Villages Advisory Committee Message Content Media • Information about meetings and events • Updates on progress • General information about aging in place Ann Seltz, Chair, Rockville Villages Advisory Committee

  12. Rockville Villages Advisory Committee Frequency Depends on how much time you can devote… • Neighbors/Families: Biweekly • Partners: Monthly • Media: Weekly for social media. Monthly for all else Questions? Ann Seltz, Chair, Rockville Villages Advisory Committee

  13. Rockville Villages Advisory Committee For more information • Join the Rockville Villages Advisory Committee • Visit Rockville Information page on the Montgomery County website: http://tinyurl.com/rockvillevillages • Contact Ann Seltz at rockvillevillages@gmail.com orPazit Aviv at Pazit.Aviv@montgomerycountymd.gov Ann Seltz, Chair, Rockville Villages Advisory Committee

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