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In this chapter, we explore common pitfalls in preparing business plans that can hinder success. Key mistakes include projecting exaggerated growth levels, attempting to be a jack-of-all-trades instead of focusing on core competencies, and claiming performance metrics that surpass industry averages, which can lead to credibility issues. Additionally, we discuss the critical error of underestimating the necessary capital required to sustain business operations and growth. Avoiding these mistakes can enhance your business plan's viability and attractiveness to investors.
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Projecting Exaggerated Growth Levels • Trying to Be a Jack-of-all Trades • Claiming Performance That Exceeds Industry Averages • Underestimating the Need for Capital