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You are marketing communication consultant. Suggest an ad campaign to help Tudor establish a

<br> For Assignment Solution Contact<br>Casestudyhelp.in<br>https://www.casestudyhelp.in<br>9422028822<br><br>Project Management<br>1. Define Project. What are the five characteristics that help differentiate projects from other functions carried out in the daily operation of the organization.<br>2) Under what condition would it be advisable to use a strong matrix instead of a dedicated project team?<br>3) What do you believe is more important for successfully completing a project, the formal project management structure or the cultural of the parent’s organization?<br>4) You are in charge of organizing a dinner-dance concert for a local charity. You have reserved a hall that will seat 30 couple and have hired a jazz combo<br>a) Develop a scope statement for this project that contains example of all the elements, assume that the event will occur in four week and provide your best guess estimate of the date for a mile stone s.<br>b) What would the priorities likely be for this project<br>5) Develop a community plans for an airport security project, The project entails installing the hard ware and software system that <br>1) scan passenger eyes <br>2) fingerprints the passengers and <br>3) transmits the information to a central location for a evolution. <br>6) Project risk can/cannot be eliminated if the project is carefully planned. Explained.<br>7) Explain the difference between budget reserved and management reserves.<br>8) Present six reason scheduling resources is an important task. <br>9) Why is conductor of an orchestra an appropriate metaphor being a project manager? What aspects of project managing are not reflected by this metaphor? Can you think of other metaphors that would be appropriate?<br>10) What are the difference between the five stage model of team development and the punctuated equilibrium model?<br><br> For Assignment Solution Contact<br>Casestudyhelp.in<br>https://www.casestudyhelp.in<br>9422028822<br><br>

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You are marketing communication consultant. Suggest an ad campaign to help Tudor establish a

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  1. Consumer Behaviorinfo@casestudyhelp.in+91 94220-28822

  2. Consumer Behavior CASE 1-TUDOR FASHION Tudor fashions is a four -decade old company .Its two major product lines are footwear and ready -to- wear garments . It was nearly 10am and the company CEO, Prashant Gupta, decided to take a walk in the Connaught place area to observe people in general and office goers in particular, before going to his office on Barakhamba Road . Q1.What kind of information was the basis for the CEO's Decision about Tudor shoes? Q2.Analyze the pros and cons of prashant's decision about Tudor. Q3.Suggest an approach which in your view might have been successful in changing consumer's perceptions and attitudes about Tudor shoes.

  3. Q4.You are marketing communication consultant. Suggest an ad campaign to help Tudor establish a premium image for its shoes. Case 2- Burnol   Do marketers have the freedom to reposition a brand? Or can a brand develop a life of its own in the consumer's mind -and grow so strong as to become intractable? Q1.Analyze the case and identify the significant issue. Q2.What is the consumer's involvement in such a product category?  Q3.What strategies would you recommend to change consumer's attitude towards the brand?

  4. Q4.Why have attempts to reposition the brand failed? Has it anything to do with consumer's attitudes or appropriateness of communication messages? Case 3 - Tattoos and Extended Self Most product and services associated with extended self and physically separated from the physically self. Until recently, exceptions were limited primarily to hairstyles and coloring and cosmetics. One could also alter the physical self through excersise, diet, weight training and plastic surgery. In recent years, body piercling and tattooing have become additional ways to alter both the extended self and the physical self. Q1.What is the significance of acquiring a tattoo in India? Are tattoos considered a way of making a personality statement/

  5. Q2.Contact two educated persons who wear a tattoo (just not the name).Interview them to find out what does it mean to them? Q3.Interview three of your friends. Find out about their self- concepts and what kind of tattoo would they like have. Case 4 -Galaxy Appliances Ltd. The meeting was being held at the top floor of the head office of Galaxy Appliances Ltd. As members started coming out for lunch, they all were talking with each other. When the lunch was over and all the members assembled back, the excitement and optimism in the room was visible to everybody.

  6. Q1.In a traditional society, what factors will influence the buyer Behaviours? Q2.What is likely to be the level of consumer involvement, and what advertising message and media will you recommend? Give your reasons. Case-5 - Purchase of a Microwave Oven Ramesh Sikand and his family lived a comfortable two- bedroom flat in a respectable locality in a large city. He was employed with a general insurance company in a supervisory capacity. His wife, Sumita was a teacher in an English medium public school. Both their children, Rachit aged 10 and Sarita aged 8 years, were studying in the same school where Sumita was employed.

  7. Q1.Discuss whose decision it was to buy a microwave and when was the purchase decision made. Q2.What factors influenced the purchase of the microwave? Q3.What is likely to be the post-purchase behavior in this case and what is the significance of such behavior? Q4.What is the significance of post-purchase behavior for the marketer?

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