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AD CAMPAIGN

Safe Haven

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AD CAMPAIGN

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  1. SAFE HAVEN HOTELS AD campaign concept ALLPPT.com _ Free PowerPoint Templates, Diagrams and Charts

  2. Key Message Convey the main characteristic of the company – Luxurious hotels in your country and in your city downtown. To expand recognition of the new group of hotels, we are giving to our audience one message to remember and later on to affect their behavior. We will focus on the hotel group name - “ Safe Haven “.The name itself it’s a hidden message that the hotels are safe and perfect place to refuge in a big city.

  3. Special Features Excellent Facilities: mini-spa on every floor, free aerobic, musical entertainment every evening. Hotels all in downtown areas A comprehensive advise for all guests Excellent service 24/7 Customer Service and Online room reservations

  4. USP – Unique Selling Points Competitive prices compared to similar hotels One night for free if payment is done in advance Well-known local chefs Good and easy to find locations

  5. Target Audience Millennials with travelling apps on their phones, who wants to travel as much as possible. The largest segment of the traveling population, the Millennials are people born between 1977 and 1995. They are active and demanding, driving most hotel bookings and travel reviews. Most of them are highly skilled social media users and keen adopters of new technologies. 

  6. CAMPAIGN Online AD banner: A well designed 600x300 banner advertising one night for free with a still photo of the presidential room. The company name should be written with a fancy font. A trigger, call to action button.

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