What is the Good Food Karma Index?
The Good Food Karma Index is Australia’s only analysis of the food consumption purchasing patterns of Australians and their relationship with food on a 20 dimensional index. The Good Food Karma Index is an individually calculated score which incorporates a person’s food behaviour and attitudes with national datasets and social data to give each Australian an overall Good Food Karma rating. The higher the number, the better a person’s ‘Good Food Karma’.
Here are the top results across the nation featuring the relationship Australians have with the food they eat:
The more educated Australians are, the more dependent they are on chocolate.
The average Australian will travel 16km for a fast food fix.
13% of Australians think bacon is a superfood.
For 3 in 5 Australians (61%), their everyday emotions dictate what they eat or drink.
3 in 10 Australians (27%) say they need chocolate every day.
2 in 5 Australians (40%) skip breakfast at least once a week, and half this number (20%) skip breakfast most days.
4 in 5 Australians (82%) would rather eat their favourite meal than watch their favourite TV show.
Of meals consumed at home, over one third of Australians (36%) eat most of their meals on the sofa while watching TV.
9 in 10 Australians (94%) don’t have just one favourite food.
2 in 5 Australians (39%) admit that they get late-night take-away (after 10pm) when they’re really hungry. More than half (56%) avoid it at all costs, and 6% think it’s awesome.
Top 5 Junk Food Traps: Australians are most likely to buy junk food when they’re in a rush (78%), really hungry (72%), tired (64%), have a discount coupon (61%) or see the junk food on special (59%).
3 in 5 Australians (62%) regularly do not feel confident with their body.
1 in 4 Australians (24%) have unbuttoned their pants during a meal and then continued eating.
1 in 4 (25%) Australians do their food shopping ad-hoc and as needed.
Over half of Australians (54%) go down the health food aisle as part of their weekly shop.
For 1 in 3 (31%) of Australians, chocolate, rather than kale, is their chosen ‘superfood’.
91% of Australians are able to correctly identify silverbeet.
Australians use an average of 8.5 squares of toilet paper each time they go to the toilet.
1 in 8 Australians (12%) use a fibre supplement every day.
3 in 10 Australians (29%) hear their stomach grumble 2 or more times per day.
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Food Karma:feeling great or gross, as a result of what one eats Because Active Balance is the ultimate in Good Food Karma GET YOUR OWN SCORE & FOOD PERSONALITY! ? Visit www.goodfoodkarmaindex.com.au VS BY STATE 70 73 The Northern Territory has the highest take away turnover in Australia per person Western Australia shells out the most for health juices and drinks Queensland is the superfood capital, spending more on superfoods per capita than any other state Women are willing to travel 1km further on average than men for a fast food fix and 5km further for health food 75 TAS 74 SA Men are more likely to be on a first-name basis with those at their local takeaway (23%) than women (13%) New South Welshmen are 4 times more willing than Queenslanders to do something illegal for cake 71 WA 71 QLD Sydneysiders post about junk food 40% more than Melbournites Women are more likely to avoid late-night takeaway than men, with 3 in 5 (61%) avoiding it at all costs compared to 51% of men South Australians are most likely to be on a first name basis with their local takeaway guy 71 VIC 75 Tasmania has Australia’s highest Good Food Karma with a score of 75 NSW 70 Men use more toilet paper than women at an average of 9.7 squares per use compared to 7.3 squares for women BY GENERATION Gen Y Aged 20-34 Gen X Aged 35-49 Boomers Aged 50-68 Builders Aged 69+ More women than men admit to unbuttoning their pants so they can eat more 75 78 66 68 Australia’s Good Food Karma
Food Karma:feeling great or gross, as a result of what one eats Because Active Balance is the ultimate in Good Food Karma The more educated Australians are, the more dependent they are on chocolate Gen Y will travel 19km for a fast food fix, the Builder generation will only travel 11km 13% of Australians think bacon is a superfood, three times the amount of males than females think bacon is a superfood 7 in 10 women eat or drink in response to their everyday emotions compared to only 5 in 10 men 3 in 10 Australians need chocolate every day 40% skip breakfast at least once a week, 20% skip breakfast most days 2 in 5 Australians get late-night take-away (after 10pm) when they’re really hungry. 56% avoid it at all costs, & 6% think it’s awesome 3 in 10 Australians hear their stomach grumble 2 or more times per day For 1 in 3 (31%) of Australians, chocolate, rather than kale, is their chosen ‘superfood’. 33% of NSW residents have unbuttoned their pants during a meal and then continued eating compared to only 14% of WA residents 91% of Australians are able to correctly identify silverbeet Generation Y use twice as much toilet paper as Australia’s oldest generation, the Builders THE FOOD PERSONALITIES We found Australians all have one of four food personality types Social, host, healthy option Goals, nutrition, preparation Immediate, choice, taste Enjoyment, experience, fun Australia’s Good Food Karma