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Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

The 21st century consumer; The times are changing faster than ever – technologically, demographically, socially, and economically. We need to understand what influences the 21st Century Consumer. What is the real value of Social Media? What are the trends? What are the consumption patterns? What are the generational differences? What are the emerging segment opportunities?

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Social Biz 2014 Understanding 21st Century Consumers 18 February 2014 Mark McCrindle

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  1. Mark McCrindle 18 February 2014 #Socialbiz2014

  2. POST

  3. POST

  4. TWEETS

  5. TWEETS

  6. TABLETS

  7. TABLETS

  8. CLOUD

  9. CLOUD

  10. SHARE

  11. SHARE

  12. SOCIAL BUSINESS

  13. SOCIAL BUSINESS

  14. SOCIAL TRANSACTORS

  15. SOCIAL INTEGRATORS SOCIAL TRANSACTORS

  16. SOCIAL INTEGRATORS SOCIAL TRANSACTORS SMS WWW E-mail

  17. SOCIAL INTEGRATORS SOCIAL TRANSACTORS SMS WWW E-mail

  18. 3. TEMPLE RUN 2

  19. 2. YOUTUBE

  20. 1. CANDY CRUSH SAGA

  21. Expertise in "community management"  and "social engagement" is becoming as important on the senior manager's resume as financial skills and market analysis.

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