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Market Trends: Tracking Trends in a Specific Market

Market Trends: Tracking Trends in a Specific Market. Market Trends in Healthcare. Find your market Learn about all competitors Understand your target audience Innovation and Awareness to Ensure you are aware of all new trends Avoid becoming “stagnant”.

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Market Trends: Tracking Trends in a Specific Market

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  1. Market Trends: Tracking Trends in a Specific Market Marketing 101

  2. Market Trends in Healthcare • Find your market • Learn about all competitors • Understand your target audience • Innovation and Awareness to Ensure you are aware of all new trends • Avoid becoming “stagnant” Marketing 101

  3. Example: A healthcare benefits company Marketing 101

  4. What Types of Market Trends Are Being Tracked in this Market? • Benefit Offering and Enrollment Trends • All Plan Types • Public and Private Exchanges • Medicare and Medicaid • Benefit Cost Trends • Cost to Plan Sponsors by Type • Cost to Consumers (OOP) • Health Management Program Trends • Consumer Engagement Rates • Wellness/Disease Management Programs • Adoption of Onsite Clinics Marketing 101

  5. Data Sources for Market Trends • Benefit Consultants • AON Hewitt • Towers Watson • Mercer • Strategy Consultants • McKinsey and Company • Price Waterhouse Cooper • Industry Organizations/Leaders • AHIP • National Business Group on Health • Kaiser Family Foundation • AIS Marketing 101

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