GlobalEnglish – Improving Corporate Business Performance

1. GlobalEnglish – Improving Corporate Business Performance Julian Wragg Regional Vice President, EMEA Julian.Wragg@globalenglish.com

2. Global performance requires a common language 92% of non-native global employees say English is critical to their job Yet Only 7% say their current English skills are sufficient Source: Globalization of English report, 2010

3. Highly desired development opportunity 93% of non-native global employees say English is required to get a promotion. …opportunity means much the same in the developed and developing worlds: challenging work, stretch assignments, continual training and development, and competitive pay. In emerging markets, however, opportunity must imply an accelerated career track to senior positions. Harvard Business Review 2008 “Winning the Race for Talent in Emerging Markets”

4. Demand for qualified talent not met Only13% of University graduates from emerging, low wage countries are suitable for employment in multi-national companies, and the No.1 reason given is lack of English skills. Countries including Argentina, Brazil, Bulgaria, Chile, China, Colombia, Croatia, Czech Republic, Estonia, Hungary, India, Indonesia, Latvia, Lithuania, Malaysia, Mexico, Philippines, Poland, Russia, Romania, Slovakia, Slovenia, South Africa, Thailand, Turkey, Ukraine, Venezuela, and Vietnam. Source: McKinsey Global Institute

5. Corporate Communication in African Business:Survey Results 2010

6. Demographics of respondents • 144 respondents provided input to the survey results – a 9.88% response rate • 60%of respondents from the HR / People / Talent Management function • 60%of respondents from companies >1001 employees • 74%of respondents are “headquartered” in South Africa with many having offices internationally including Africa

7. Survey results • 95% of respondents indicated that English is the preferred business language for their company • The remaining 5% indicated that locally (SA) Afrikaans is spoken • In the other African countries, a mix of French, Portuguese and the local languages are spoken. • 63% indicated there is a formal policy dictating English as their official business language • Importantly, 85%of respondents recognized that English Communication Skills are important in enabling companies to meet business objectives

8. Survey results • 70%of respondents indicated that less than 50%of their employees speak English as their first language. • 79% indicated that English is not the only language used in verbal communication • 66% indicated that English is exclusively used for written communication in their business

9. Survey results • Other languages spoken and written in business include all 11 official languages in South Africa • In other African countries, French, Portuguese, German and local languages e.g. Kiswahili & Shangaan are spoken • Many respondents indicated that client needs often dictate what languages are used. • Only 22% of respondents indicated that they measure the English communication competency of their managers, executives or employees • Only 50% of the 32 respondents which indicated that they measure English competency have a formal language policy in place

10. Survey results • 28% of respondents indicated that they regularly translate documentation • Translation is mostly done to satisfy foreign visitors, business colleagues and compliance requirements in SA • Some respondents indicated up to R100,000 a year on translation costs • Others use internal employees to provide free translation

11. Survey results • 94% of respondents indicated that they believe that their employees could be more effective in the workplace with improved English communication skills • Specifically the following areas were highlighted as areas that would benefit from the improvement:

12. Survey results What significant business challenges does your company face owing to the lack of English communication skills? • Understanding of instructions, business rules and business objectives are severely impacted by a lack of English communication skills • There is a massive impact on customer satisfaction levels, the ability to understand customer needs and ensure that the correct orders are placed • 7% of respondents indicated that their business professionalism and overall performance would be increased by improved English communication levels • Training is also significantly impacted in that majority of the learning content is only available in English • Talent management is impacted in that the recruitment of suitably skilled people, with the correct level business communication skills

13. Summary of Survey results • The use of English as a primary means of communication in African business is widespread and growing. • African companies recognise that to stay competitive in the global market, there is a critical need to improve English communication skills • Despite the extensive use of English in business, most respondents believe that improving English communication skills of employees will add significant value to their business. • Courses being utilised for this business critical area fail to sufficiently address the long term Business English communication skills needs of African companies. • Forward thinking and leading African companies wish to invest in long term programmes to improve Business English communication skills for all employees.

14. Enterprise Fluency™ With the ability to Communicatecomes the capacity to CollaborateAnd with the capacity to collaborate comes the power to Operatefluently as an effective global enterprise. Enterprise Fluency™: The communication and collaboration excellence that drives high performance in a global economy

15. Enterprise Fluency enables business outcomes Operational Outcomes Improved Productivity Active Collabora- tion Innovation Opportunities Clear Direction Increased customer satisfaction Peer Recognition Business English Communication Individual Success Better Vendor/ Partner Relations Cohesive Teamwork Streamlined Workflow Hiring/ Retaining Employees Timely Output Optimal Budgeting Process Shorter Time To Market

16. Partial Listing of Our Clients Professional Services Health/Pharma Technology Finance Manufacturing

17. Embracing 70:20:10 The best solutions are: • On the job • Online • On demand • Mobile • Collaborative "A simple transfer of knowledge is no longer appropriate. We need to know less and learn more." Charles Jennings, former CLO Thomson Reuters 70% On the job experience 20% Informal social learning 10% Formal learning Need to Learn at the Speed of Business

18. Solutions to Address Today’s Problems using New Ways YOUR Enterprise Fluency™

19. 3 types of GlobalEnglish Users

20. A complete solution any TIME any CHANNEL All the RESOURCES Desktop PC Structured formal learning on demand At work Business English Skill Assessment Laptop On the move Virtual Business English Coaches Mobile At home Searchable Business English Content Tablet Motivational Investment & Marketing Support Cross Cultural Tips Social Collaboration Access to Company Specific Language Function/industry specific Vocabulary Email Templates Instant Writing Help Collaborative Content produced internally and externally Collaboration through Trusted Crowdsourcing ENTERPRISE WIDE SOLUTION WITH REPORTING AND METRICS

21. GlobalEnglish Edge™: Build competencies and boost performance

22. GlobalEnglish Bloom™: Collaborate to increase productivity

23. GlobalEnglish LinGo™: Business English tools at your Fingertips • Mobile device / browser tool • Instant access to company terms, jargon and acronyms • Business English support specific to their job • Improves Business English skills formally and informally, anytime, anywhere • Increases confidence and engagement • Extends benefit of the GlobalEnglish Edge™ program • Currently available on iPhone, Android and certain Blackberry models

24. Assessment (GlobalEnglish STEP™): Discover needs • Evaluate the Business English skills of your global workforce • Ideal for initial screening and ongoing career development • Adaptive test format: questions are specifically targeted to the user’s level • Assess reading, listening, grammar, and speaking skills • Personalized test results highlight user- specific strengths and challenge areas • Easy to deploy and manage, requiring little to no IT support

25. GlobalEnglish Coach™: Accelerate results • A personalized service that accelerates results • Convenient, effective 1-on-1 coaching • Integrates with online GlobalEnglish service • Web-based platform • Personalized sessions conducted in English via phone or Skype • Users easily manage scheduling, complete preparation and follow-up activities, as well as access feedback • Coaching session options: • 30-minute sessions,2x/month • 60-minute sessions,1x/month

26. Demonstration