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Brazilian outbound market: The Caribbean

Brazilian outbound market: The Caribbean . Research model. Brazilian tourist demand. 51,7% do NOT travel. Source : Brazilian Ministry of Tourism , 2012. Travel intention. Travel intentions for the next 6 months. Tendency: Outbound travel intentions growth.

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Brazilian outbound market: The Caribbean

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  1. Brazilian outbound market: The Caribbean

  2. Research model

  3. Brazilian tourist demand 51,7% do NOT travel Source: Brazilian Ministry of Tourism, 2012.

  4. Travel intention Travel intentions for the next 6 months Tendency: Outbound travel intentions growth 24,1% haven’t decided yet (domestic X outbound) Source: Brazilian Ministry of Tourism

  5. Travel intention Travel intentions for the next 6 months South Hemisphere’sSpring is the planning season: positive travel intention Source: Brazilian Ministry of Tourism

  6. Travel intention Next travel destination Domestic trips Outbound trips Not sure to travel Tendency (Domestic) Tendency (Outbound) Positive travel intention Source: Brazilian Ministry of Tourism

  7. Operators’ opinion To the average Brazilian, Caribbean means...

  8. Operators’ opinion Brazilians buying trips to the Caribbean seek for…

  9. Operators’ opinion Main Brazilian interests in the Caribbean are…

  10. Operators – most wanted destinations (hot searches)

  11. Operators’ opinion Reasons to be the most wanted ...

  12. Actual Demand

  13. Questionnaire’s Filters 1: Resident in Brazil 2: Travelling to the Caribbean 3: Leisure as the main reason for this trip

  14. Actual Demand 1. Isthisyourfirst time in theCaribbean ?

  15. Actual Demand Tourists look for multiple activities, besides visiting the beaches 9. Which activities do you intend to perform in this trip ?

  16. Actual Demand Talking to someone still matters 10. How do you organize your trip ?

  17. Actual Demand Tourists want to add value to their travel investments 11. What services do you intend to hire directly in the destination ?

  18. Actual Demand 12. What made you decide for a leisure travel ?

  19. Actual Demand 13. Please evaluate the relevance of the following conditions in your travel

  20. Actual Demand 13. Please evaluate the relevance of the following conditions in your travel

  21. Actual Demand 13. Please evaluate the relevance of the following conditions in your travel

  22. Actual Demand – First THOUGHT related to Caribbean SP RJ 17. When thinking about the Caribbean, what is the first thing that comes to your mind ?

  23. Actual Demand Sensitivity to cost benefit 20. What could be offered in order to make your next leisure destination Bahamas, Barbados, Jamaica or Trinidad and Tobago ?

  24. Actual Demand 25. What is your Gender?

  25. Actual Demand 26. What is your marital status ?

  26. Actual Demand 27. What is your age ?

  27. Actual Demand 28. What is your highest degree ?

  28. Actual Demand 29. What is your main occupation ?

  29. Actual Demand Higher income classes (+ US$5,000.00 / month) 30. What is your family income (in R$, per month) ?

  30. Market Map

  31. Modeling factors (1) larger cities will have larger spheres of influence than smaller ones.

  32. Model results: Potential Tourist Research

  33. Model results: Potential Tourist Research

  34. Model results: Potential Tourist Research

  35. Potencial Demand

  36. Filters 1: Do you intend to take at least one leisure international trip in the next two years?

  37. Potential Demand 3. How do you organize your trip ?

  38. Potential Demand Travel seasons South Hemisphere Summer South Hemisphere Winter 8. Considering a international trip, in which month do you prefer to travel?

  39. Potential Demand 10. What motivates you to travel abroad ?

  40. Potential Demand Brazilian tourists are cost sensitive 13. What influences you the most to choose an international trip?

  41. Potential Demand: Major influences Shopping + Leisure have great influence in the Decision Making process 13. What influences you the most to choose an international trip?

  42. Potential Demand 26. Would you like to travel to the Caribbean, combining leisure and shopping? 27. If yes, in which stop over would you rather do the shopping ?

  43. Potential Demand 20. Have you ever been to the Caribbean? 21. If yes, would you like to go back? 22. Would you like to visit a new destination in the Caribbean?

  44. Potential Demand Aruba Cancun 25. Among the destinations below which ones have ever heard about / or would like to visit?

  45. Potential Demand 25. Among the destinations below which ones have ever heard about / or would like to visit

  46. Potential Demand 32 What is your Gender?

  47. Potential Demand 33. What is your marital status ?

  48. Potential Demand 34. What is your age ?

  49. Potential Demand 36. What is your present occupation?

  50. Potential Demand Higher income classes (+ US$5,000.00 / month) 37. What is your family income (per month in Brazilian Reais - R$)?

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