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PHP Management Essentials: Boards, HR, PR Strategies for Success

Learn PHP management essentials, including Board of Directors, Human Resources, and Public Relations strategies. Delve into approaches, models, and practical resources to optimize limited resources in physician health programs. Explore BOD structures, HR benefits, and PR community connections for effective program operations. Discover key insights on confidentiality, conflicts of interest, personnel issues, staff development, and relationship building in the medical community.

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PHP Management Essentials: Boards, HR, PR Strategies for Success

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  1. Federation of State Physician Health Programs (FSPHP) Annual Conference: Seattle, Washington April 27, 2011 PHP Management:Boards, HR and PR Linda Bresnahan, MS Director of Operations Physician Health Services, Inc. Sarah Early, PsyD Executive Director Colorado Physician Health Program

  2. Objectives: • Explore three essential elements of PHP Management: • Board of Directors • Human Resources • Public Relations • Discuss various approaches and models • Share concepts, insights and practical resources to assist administrators to prioritize with limited resources

  3. Board of Directors (BOD) • Nonprofit, for profit vs other

  4. Board of Directors (BOD) Continued… • Structure of BOD within your organization • Solely administrative (traditional nonprofit board role which entails fiduciary and administrative policy responsibility) • Specified clinical role? Reviewing cases directly or anonymously? Under what specified situations? • Active or working Board with direct operations responsibilities

  5. Board of Directors (BOD) Continued… • Bylaws • Terms of service • Rotation of Board • Officers • Committees • Voting • Meetings • Structure • Nomination • Criteria of Board Members • Diversity • Competency • Representation

  6. Board of Directors (BOD) Continued… • Orientation • Rights and Responsibilities • Confidentiality and Conflict of Interest Sheets • Committee Lists • Organizational Chart • Board of Director Contact Information Sheet • History of CPHP • Fundraising History and Philosophy • Current Fundraising Campaign Numbers • Training Schedule • Meeting with Executive Director/Medical Director • Meeting with Development Specialist • Attend Various Clinical Meetings • Attend Meeting with Medical Board

  7. Board of Directors (BOD) Continued… • Confidentiality/Conflicts of Interest • Disclosure • Clarify • Annual • Transparency

  8. Human Resources • Benefits • Health: Medical, dental, vision • Other Insurance: life, disability, cancer, accident, etc. • Retirement • EAP/Financial/Legal advisement • Hiring Personnel • Advertising • Screening • Offer letters • Background checks/uds • Employment Law

  9. Human Resources Continued… • Personnel Issues • Time suck! • If you do not address the issues will be forced • Consult: leadership, legal, HR • Clear policies for discipline • Employee Handbook • Know what to fight and what not to – law vs. pride • Prevention / Communications • Staff meetings • Staff development / retreats

  10. Public Relations • Importance of Medical Community friends • Have relationships with key individuals in medical community: medical board, medical society, legislators, hospitals, referral sources, training programs, etc. • Nurture! • Use others in your program for help: perfect role for your BOD! • Awareness of key legislative matters and current medical community issues

  11. Public Relations Continued… • Advisory Committees • Connection to community referrals • Connection to medical community area of interest • Clarify role • Fundraising • Way to connect to medical community • Use of BOD • Know limits/expectations – be clear about this with BOD

  12. Conclusion: • Interconnectedness of 3 areas • Apply as appropriate to your PHP – can’t do it all, so what comes first? What resources do you have? Know BOD expectations. • Take away one concept/resource to use • Suggestions from audience?

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