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Visualizing Privacy

#GHC14. Visualizing Privacy. Morgan Eisler (@ mogasaur ) UX Researcher 10 /09/14. 2014. TL;DR. Users With Data Exposed. Data Breaches. The NTIA Code of Conduct. Data Collected: Biometrics Browser History Phone or Text Log Contacts Financial Info Health, medical, or therapy info

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Visualizing Privacy

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  1. #GHC14 Visualizing Privacy Morgan Eisler (@mogasaur) UX Researcher 10/09/14 2014

  2. TL;DR

  3. Users With Data Exposed Data Breaches

  4. The NTIA Code of Conduct • Data Collected: • Biometrics • Browser History • Phone or Text Log • Contacts • Financial Info • Health, medical, or therapy info • Location • User Files

  5. The NTIA Code of Conduct • Data Shared: • Ad Networks • Carriers • Consumer Data Resellers • Data Analytics Providers • Government Entities • Operating Systems and Platforms • Other Apps • Social Networks

  6. “I think this signifies a company that is very conscientious. A company that cares about people's privacy and is aware of people's concerns about how their information will be gathered, shared, and used.” - Lookout Customer

  7. “I think if a privacy policy was that way then everybody’s policy would get read. It would help a lot of people out if it looked like this.” - Lookout Customer

  8. Final Thoughts • Be more transparent • Inspire trust • Improve comprehension • Keep in mind: • A short form policy is not a replacement for a full-length policy • Make sure that users understand that a short form policy is just that

  9. References • 2013, 9 May.“More than 2 billion people use the internet, here’s what they’re up to (inforgraphic)”. The Cultureist. Retrieved from <http://www.thecultureist.com/2013/05/09/how-many-people-use-the-internet-more-than-2-billion-infographic/>. • O’Toole, James. 2014, 28 February. “Mobile apps overtake PC internet usage in U.S.”. CNN Money. Retrieved from http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/>.

  10. References • Ezor, Jonathan I. 2009, 12 August. “Why your web site’s privacy policy matters more than you think.” Bloomberg Businessweek. Retrieved from <http://www.businessweek.com/smallbiz/running_small_business/archives/2009/08/why_web_site_pr.html>. • ,2012. “ Global Internet User Survey Summary Report”. The Internet Society. Retrieved from <https://www.internetsociety.org/sites/default/files/rep-GIUS2012global-201211-en.pdf>.

  11. References • 2009, 10 March. “TRUSTe survey findings indicate majority of small business neglect vital privacy measures” [press release]. TRUSTe. Retrieved from <http://www.truste.com/about-TRUSTe/press-room/news_truste_smb_neglect_privacy>. • Bilton, Nick. 2010, 12 May. “Price of Facebook privacy? Start clicking.” The New York Times. Retrieved from <http://www.nytimes.com/2010/05/13/technology/personaltech/13basics.html?src=tptw&_r=0>.

  12. References • Vedantam, Shankar. 2012, 19 April. “To read all those web privacy policies, just take a month off work.” NPR. Retrieved from <http://www.npr.org/blogs/alltechconsidered/2012/04/19/150905465/to-read-all-those-web-privacy-policies-just-take-a-month-off-work>. • McDonald, Aleecia M. & Faith Cranor, Lorrie, 2008. “The cost of reading privacy policies.” I/S: A Journal of Law and Policy for the Information Society, 2008 Privacy Year in Review Issue. Retrieved from <http://lorrie.cranor.org/pubs/readingPolicyCost-authorDraft.pdf>.

  13. References • Westerman, Ilana. 2013, 3 June. “What misconceptions do consumers have about privacy?” IAPP. Retrieved from <https://privacyassociation.org/news/a/what-misconceptions-do-consumers-have-about-privacy/>. • Weise, Elizabeth. 2014, 24 September. “43% of companies had a data breach in the past year.” USA Today. Retrieved from <http://www.usatoday.com/story/tech/2014/09/24/data-breach-companies-60/16106197/>.

  14. References • Pagliery, Jose. 2014, 28 May. “Half of American adults hacked this year.” CNN Money. Retrieved from <http://money.cnn.com/2014/05/28/technology/security/hack-data-breach/?iid=EL>. • Fiegerman, Seth. 2014, 20 June. “Yo gets hacked.” Mashable. Retrieved from <http://mashable.com/2014/06/20/yo-gets-hacked/>.

  15. References • 2013, 25 July. “Short Form Notice Code of Conduct to Promote Transparency in Mobile App Practices”. The National Telecommunications and Information Administration. Retrieved from <http://www.ntia.doc.gov/files/ntia/publications/july_25_code_draft.pdf>. • 2014, 24 July. “Apps Alliance and Intuit partner to release new app privacy tool” [press release]. Application Developers Alliance. Retrieved from <http://www.appdevelopersalliance.org/news/2014/7/23/new-tool-allows-developers-to-create-consumer-friendly-app-privacy-notices>.

  16. Links to Tools on GitHub • Lookout: • https://github.com/lookout/private-parts • Intuit/TRUSTe: • https://github.com/appsalliance/privacynotices • Mozilla: • https://github.com/flamsmark/privacy-policy-template

  17. Contact/Feedback Questions? MORGAN.EISLER@LOOKOUT.COM or Lookout Booth at the Career Fair Rate and Review the session using the GHC Mobile App To download visit www.gracehopper.org

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