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FB Metrics For Increasing Sales

FB Metrics For Increasing Sales. By Joey & James Bridges www.FBSmallBusiness.com Join us on Facebook at www.Facebook.com/FanPageSystem. Who Are We?. We operate a consulting and training company that guides business to building a profitable business presence on Facebook.

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FB Metrics For Increasing Sales

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  1. FB Metrics For Increasing Sales By Joey & James Bridges www.FBSmallBusiness.com Join us on Facebook at www.Facebook.com/FanPageSystem

  2. Who Are We? • We operate a consulting and training company that guides business to building a profitable business presence on Facebook. • Co-authors of the book “6 Steps to making Money on Facebook” • Speakers and Trainers who have spoken in front of over audiences totaling more than 25,000 attendees in the United States and Australia • Serial Entrepreneurs who have built multiple 6 figure and 7 figure businesses using what we teach to our clients • Former consultants to Fortune 500 companies in Information Technology. • For 6 years they were instructors in the Internet Technology Program at the School of Engineering at the University of Southern California.

  3. What’s Coming Up • Membership area: • www.marketingfanpages.com/wp-admin • New images for usage in ads • Galleries being organized now and coming soon… • Support forum • Network • Ask & learn

  4. FB Metrics For Sales • What to Track • Why you should track • How to make use of the data? Questions or comments for call at: www.Facebook.com/FanPageSystem

  5. Is Your Post Reaching Folks? • What is your reach? • How many people are seeing your updates? • These are the # of unique people seeing your story • What post types are they interacting with? • Comments • Pictures • Updates

  6. How Viral Are Your Messages? • Viral Factor • Are people sharing your story? • The percentage of the fans of your page who are sharing the story • Goal: • 1% is the base standard to shoot for • 3% or more is GREAT

  7. What do these charts mean? Targeted: Who your ad is targeting. In other words the biggest audience possible. Reach: The number of individuals who have seen the ad. Social Reach: Those who say your ads and saw someone connected to them in the ad.you ask for interaction? @JamesBridges & @JosephBridges

  8. Ad Charts: Clicks to Conversions What is your conversion rate? • How many clicks • How many likes? What days are these happening on? Watch the weekends carefully!

  9. Rules For Tracking When to Review What to do • Review data on posts weekly • See if your are getting the response you need • Are users engaging • Are they taking the action that you expected • What kind of posts do they “like” the most • Paid ad reviews • Check on a daily basis • Which ads are performing the best • Change up your content • Always strive to “beat” the last best ad, post, or update • Think of “I am stuck in corporate America and I want to be entertained then educated” • If you don’t track you can’t change

  10. FB Metrics For Increasing Sales By Joey & James Bridges www.FBSmallBusiness.com Join us on Facebook at www.Facebook.com/FanPageSystem

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