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Interview about MarTech with RiseOpp's President and Marketing Expert, Kaveh Vah

Discover the strategies and guiding principles of a fractional CMO working with startups, focusing on methodologies that drive growth and success.<br><br>https://www.martechcube.com/martech-interview-with-kaveh-vahdat/

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Interview about MarTech with RiseOpp's President and Marketing Expert, Kaveh Vah

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Presentation Transcript

  1. Interview 1 • MarTech Interview with Kaveh Vahdat Founder and President of RiseOpp www.martechcube.com

  2. Introduction 2 how do you predict the fractional marketing space will continue to evolve in the future? The Fractional CMO and broader Fractional marketing space have grown significantly in the past few years, as is evident by looking at Google searches people do for relative keywords. This was boosted by a hot talent and labor market as well as the shift toward remote and hybrid workforce facilitated by the COVID era. I believe that the Fractional movement will keep growing because it has fundamental advantages compared to the full-time model. www.martechcube.com

  3. what advice would you offer to startup founders or entrepreneurs considering engaging with fractional CMOs for their marketing needs? 3 If you are a technical founder and you have a co-founder with marketing expertise, it’s great, but if your founding team doesn’t have the marketing expertise, hiring a Fractional CMO is a great alternative. Start having conversations with Fractional CMOs as early as possible. Don’t leave them for the last minute and when you are desperate. Marketing is one of the most important pillars of a business’s success, and you should start thinking about it early on, from the time you think about creating your product. www.martechcube.com

  4. Interview 4 • Thank You! For Watching www.martechcube.com

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